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Augmented reality sustainability: 6 strategies every brand should try
While COVID-19 has dominated the headlines for the past two years, infectious disease is not the biggest problem we face right now. According to the United Nations, the climate crisis significantly escalated in 2020 and 2021. But, a report by the organisation that will only be released later in 2022 apparently says that “the worst...
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Augmented reality interior design: 6 use cases
Shopping for furniture and interior design has never been easier — and it’s all thanks to augmented reality technology. Although not yet mainstream, many homeware companies are already developing 3D models of their product catalogues and offering customers the ability to visualise life-size examples of furniture and home decor pieces in their own spaces before...
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AR in 2022: 8 tech trends that will shape the year
Although we have seen a dramatic uptake in augmented reality (AR) adoption in 2021, as a consumer-facing technology, AR still has massive room for growth. In the long run, a major part of this growth will involve the evolution of new frameworks and even “metaverses”. Indeed, how consumers use AR at the end of this...
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Google Swirl ads: 8 campaigns from top brands
With people increasingly shopping online and many individuals still wary of entering physical stores due to the pandemic, brands need to answer one key question: how can they bring their products to life digitally? Enter Google Swirl ads. Introduced in beta in 2019, Google Swirl, an interactive ad format featuring 3D product models, was made available...
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Digital fashion: 4 ways brands are creating augmented reality clothing
With fashion brands constantly looking for new ways to outdo one another, the fashion industry has always been highly competitive. However, whereas in the past clothing companies tried to stand out via engaging marketing campaigns, unique designs, or fancy shop windows, nowadays, many of them are stunning their customers with the help of augmented reality...
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4 augmented reality Christmas effects to win Christmas 2021
The COVID-19 pandemic dramatically changed how people celebrated Christmas last year, and although the world has made enormous progress since 2020, the festive period this year will also be very different from what we’re used to. However, while things like Christmas parties and markets may be cancelled, gift-giving is alive and well. In fact, almost...