About Poplar Studio
Poplar Studio powers a new generation of shopping experiences through visualisation technology. We increase sales and decrease returns by offering 3D and AR previews of products across e-commerce websites, social commerce and the metaverse.
Get startedWho we are
We’re a tight-knit team of people crazy about AR and its power to transform the world.
Learning is at the core of everything we do and we are passionate about educating people about AR. We also have a lot of fun trying the latest immersive technologies and we want to share that fun
with everyone.
We are strong believers in diversity: it is not only core to our team,
but also a core strength of our entire ecosystem: developers,
partners and platforms.
David Ripert, CEO & Co-Founder
David is the supreme leader of Poplar, taking care of all the most important business needs, such as getting investment and ensuring everyone’s chocolate cravings are satisfied at all times.
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Laurie Ainley, CTO & Co-Founder
Laurie is the ruler of Poplar Studio’s product roadmap, weaving its web of fate with each passing day. When no one’s watching, he can be found in the back alleyways conversing with the neighbourhood cats.
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Ingrid Orstadius, VP Commercial
Ingrid is Poplar Studio’s commercial honcho. She ensures the team gets their daily dose of Swedish culture. She loves everything water and spends her spare-time by the sea or in the snow. She has completed the 90 km cross-country ski race Vasaloppet three times.
Jo Carter, Head of Engineering
Jo, our phenomenal Head of Engineering, first got into the industry when she joined a company working on an alternate reality game. Now she is leading all things Tech at Poplar Studio, while sustaining her side career as a knitter of cute things and avid gamer. Every year in November she hosts a stream for charity where she plays games for 24 hours straight!
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Cristina Ferrandez, Head of Growth and Marketing
By day, Cristina heads up Marketing at Poplar Studio and also writes about all things AR for our blog. By night, she works on her novel and watches way too many episodes of Buffy the Vampire Slayer.
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Trésor Karera, Business Development Director
Trésor is Business Development Director at Poplar Studio, and also our resident food taster – if you need a restaurant recommendation, look no further! When he’s not smashing his sales targets, Trésor likes to read a good book (he is partial to non-fiction) and to go see Tenet for the 50th time.
Irene Alegre, Product Designer
Irene brings that extra sparkle Poplar Studio needs with her magical designs and considered user journeys. She will also beat you at Cards Against Humanity every time, so watch out!
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Ethan Brann, Full Stack Developer
Ethan is our Full Stack Developer, although rumours indicate that he might have a clandestine career as an ‘underground electronic spacey music DJ’. In his spare time he likes to play the drums.
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Carmen Lambrianos, Senior Producer
Carmen has had quite the life journey — from ‘fallen prima ballerina’ to office ping pong champ to hat fashionista to Senior Producer at Poplar Studio. Just try wearing a hat near her and, before you know it, she’ll post about it on her Instagram account @once_upon_a_hat. When she’s not managing projects with top brands, she’s probably off practicing one of her million hobbies, including dressage, fencing, Irish dancing and figure skating.
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Ayse Odele, Product Owner
Ayse is at the centre of everything at Poplar Studio: business, product, design, engineering. She keeps everyone on track thanks to her amazing organisational skills and her charming personality, although the latter unfortunately led to her defeat at a karate tournament aged 8, after she refused to hit any of the other contestants.

Alesandra Miro Quesada, Creative Technologist
Ale is our Creative Technologist, and has a fabulous blend of dev and creative skills, and a neverending flow of ideas! Self-described as wonderfully dyslexic, Ale’s eclectic hobbies range from doing Macbook repairs for her friends and family to performing at salsa dance shows.
Oliver Cooke, Full Stack Developer
Oliver arrived from the EdTech space to become one of the developers at Poplar Studio, working on our front-end and back-end applications. Some of his top hobbies include surfing and dabbling in carpentry. He’s actually made most of the furniture in his flat himself!
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William Harris, Machine Learning Engineer
Will is our Machine Learning Engineer, which means that he’s all about bringing new and unique AR experiences to our clients. In his spare time, you will find it at one of London’s climbing walls.
Laurence O'Brien, Account Manager
Laurence is Account Manager here at Poplar Studio, which means that he is the point of contact for anything in the world of 3D ecommerce. After hours you will find Laurence partaking in all things food, drink and music — perhaps at the same time! Ask him about his dogs.
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Diogo Castro, Sales Development Representative
Diogo is a Sales Development Representative, helping introduce new clients to the wonders of AR. When he’s not waxing lyrical about immersive technology, he can be found listening to Billie Eilish on repeat, while updating his dream list for the next movie, gig and travel adventure he wants to experience.
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