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AR in 2023: 7 tech trends that will shape the industry
What will 2023 bring in terms of technological developments? Will augmented reality (AR) and virtual reality (VR) go mainstream? Are we finally going to see the arrival of smart glasses that don’t end up making their wearers look like jerks? What other tech trends are on the horizon? These are just some of the questions...
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The industrial metaverse: a quick guide for enterprise
“The real future of the metaverse is not for consumers,” wrote Pekka Lundmark in the Financial Times in 2022. Although the metaverse is often touted as a place where, in the near future, we will meet our friends, play games, and do our shopping, the reality is that it will probably have the biggest impact not...
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3 ways you can use 3D and AR for customer service
3D and augmented reality (AR) are often talked about in the context of sales. This is not surprising—technologies like these have been proven to drive conversions and reduce returns by enabling customers to visualise products before purchase. However, it’s not just sales and marketing teams that can benefit from 3D and AR. Many brands are...
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3D advertising: from GDN to programmatic, here’s how retailers can take advantage
By 2025, the retail media industry will be worth $6 billion in the UK, per Gartner’s predictions. Already, retail media networks (RMNs) are growing by over 10% year-on-year in the UK and are described as the “latest retail trend.” RMNs are retailer-owned advertising programs. They allow marketers to buy advertising space across a retailer’s digital...
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A retailer’s guide to virtual fitting rooms online and in-store
Whether they are shopping online or in-store, customers want to know that the item they’re looking to purchase will fit them. At a physical shop, this is easy: customers can use a fitting room. The only problem? Research shows that shoppers don’t actually like trying on clothes in-store. Just 7% of customers enjoy the fitting...
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The Metaverse: the new marketing gold rush
There is a new gold rush here and it’s called the Metaverse. Tech giants and brands are all picking up their picks and shovels to be the first to find Metaverse gold. Meta and Apple are in “deep, philosophical competition” to develop the metaverse. Microsoft is busy building an “industrial metaverse.” And companies from IKEA...