AR Ecommerce And 3D Ecommerce: How They’ll Transform Retail

Augmented reality ecommerce, 3D ecommerce

As the world moves online, augmented reality ecommerce and 3D ecommerce allow consumers to interact with your product listings without leaving their home. Making the digital world more tangible in this way will become increasingly necessary for ecommerce stores, as pandemic-driven trends become long-term behavioural changes. Across society, what was a slow move towards increased

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5 Augmented Reality Food and Drinks Effects You Can Build

Augmented Reality Food and Drinks

As Covid-19 restrictions begin to ease up and restaurants and bars to reopen, the food and drinks industry is dealing with lower-than-usual customer numbers and higher competition. While schemes such as Eat Out To Help Out encouraged people to support their local businesses, restaurants and bars are still facing huge disruption. One of the ways

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AR creative platform Poplar acquires Svrf, Inc

Poplar (poplar.studio), a leading 3D and AR creative platform, has today announced the acquisition of AR startup Svrf, Inc. The acquisition will further enable Poplar to provide best-in-class AR campaigns to its clients, across beauty (L’Oréal), retail (Speedo), entertainment (NBC Universal) and FMCG (Nestlé), by utilising Svrf’s innovative technologies.  Svrf provided a platform for users

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The 5 Main Types of AR Experiences You Can Create

ar experiences

As AR technology progresses at a rapid rate, the variety of augmented reality experiences is ever increasing. From face filters to world effects, the marketing potential of AR is vast. AR experiences create a unique opportunity to connect with the consumer, enabling visualisation, personalisation and story-telling. The range of AR formats currently available allow tailor-made

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Poplar raises $2.6m to address growing appetite for augmented reality during lockdown

Poplar has closed a $2.6 million investment, led by Fuel Ventures, to push its ambition to become the world’s leading augmented reality (AR) creative platform. The venture has now raised $3.5 million in total funding as it looks to grow the business and further develop its tech. This seed round, which sees Haatch Ventures, Ascension

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MG Motor Leads 3D Immersive Advertising Innovation With New Poplar Campaign

MG Motor, the British automotive brand, recently launched a 3D immersive display advertising campaign using Google Swirl to promote the release of their first car in the Compact SUV segment, the MG Hector. This campaign was developed in collaboration with Poplar, the creative platform that provides 3D and AR campaigns on demand. To drive brand

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