Augmented reality events experiences offer brands a way to engage customers in a novel fashion while also mitigating some of the lasting effects of the pandemic. Although the significant threat of COVID-19 might have passed in many countries, its impact on public behaviour is unlikely to dissipate immediately. As much as people are looking forward
With more U.S. users than Twitter and TikTok combined, and a 22% year-over-year gain in 2020, Snapchat offers a unique opportunity for brands looking to make their mark in the field of social commerce. Fortunately, the platform’s innovative AR features make it easy to set up a custom branded Snapchat campaign. Snapchat’s 280 million daily
With a year-over-year increase of 37% in monthly active users in 2020, brands can’t afford to ignore Pinterest’s audience of 459 million consumers, many of which need only a small nudge to make a purchase. Now, with Pinterest AR, that is even more the case. More than half of visitors to Pinterest are eager to buy
With almost four billion people using social media globally, it’s no surprise that companies around the world are looking to capitalise on social commerce. Snapchat is at the centre of this growing movement, offering a range of advertising options. From Story Ads and Snap Ads that showcase product collections to Dynamic Ads that allow businesses to
Social media companies like Instagram and Snapchat have already increased reach and revenue for businesses by socialising the customer experience. Now, TikTok is taking the trend one step further by integrating AR into their viral media content and TikTok shopping initiatives. The company’s short-form visual media format has made it a crowd favourite among Gen
When the popular video-sharing app Vine was discontinued in 2016, it left a gap in the market that TikTok has enthusiastically and profitably filled. With its rapid rise to popularity, young user base, and informal vibe, advertisers have been eager to take advantage of the new marketing opportunity that TikTok presents. While TikTok is still
Capable of engaging more than ten times as many people as traditional search engine ads, Facebook ads are already a powerful tool for attracting customers. Similarly, with the ability to increase conversion rates by over 30%, augmented reality (AR) ad campaigns have also demonstrated tremendous success across multiple industries. With the option to combine Facebook
We are thrilled to announce our new partnership with Raydiant, the leading in-location experiences platform. As part of the partnership, Poplar Studio will offer AR and 3D experiences to be displayable in the in-store digital screens of Raydiant customers, enabling them to enhance their in-store shopping experiences. Among the solutions available will be virtual “try-on”
Since country-wide lockdowns shuttered retail stores and paused real-world events worldwide, companies have turned to augmented reality and 3D advertising to create much-needed buzz around their brands. However, even though AR campaigns have been proven to be more profitable when compared with traditional methods of advertising, some brands are still not willing to take the
Most marketers now regard augmented reality advertising as the best tool for increasing engagement in 2021. That said, it’s essential to remember that augmented reality advertising is not a single format or practice. Thanks to the continued development of AR technology, augmented reality advertising now encompasses a range of formats and can be delivered through