When the popular video-sharing app Vine was discontinued in 2016, it left a gap in the market that TikTok has enthusiastically and profitably filled. With its rapid rise to popularity, young user base, and informal vibe, advertisers have been eager to take advantage of the new marketing opportunity that TikTok presents. While TikTok is still
Capable of engaging more than ten times as many people as traditional search engine ads, Facebook ads are already a powerful tool for attracting customers. Similarly, with the ability to increase conversion rates by over 30%, augmented reality (AR) ad campaigns have also demonstrated tremendous success across multiple industries. With the option to combine Facebook
We are thrilled to announce our new partnership with Raydiant, the leading in-location experiences platform. As part of the partnership, Poplar Studio will offer AR and 3D experiences to be displayable in the in-store digital screens of Raydiant customers, enabling them to enhance their in-store shopping experiences. Among the solutions available will be virtual “try-on”
Since country-wide lockdowns shuttered retail stores and paused real-world events worldwide, companies have turned to augmented reality and 3D advertising to create much-needed buzz around their brands. However, even though AR campaigns have been proven to be more profitable when compared with traditional methods of advertising, some brands are still not willing to take the
Most marketers now regard augmented reality advertising as the best tool for increasing engagement in 2021. That said, it’s essential to remember that augmented reality advertising is not a single format or practice. Thanks to the continued development of AR technology, augmented reality advertising now encompasses a range of formats and can be delivered through
3D product modelling is transforming online retail. With more customers shopping online than ever before, brands are increasingly turning to new innovative technologies in order to stand out in a crowded marketplace. A leader when it comes to visual marketing techniques, 3D product modelling can inspire customers to act. Often, 3D technologies go hand in
Since Facebook’s purchase of Instagram in 2012 the app has come a long way, from being primarily a place for users to share photos, to now becoming an essential platform for retailers thanks to the Instagram ecommerce offerings. A decade after the purchase, influencer culture’s rising importance has led brands to consider more informal ways
Move over, bitcoin, there’s a new crypto trend on the rise: NFTs. A novel kind of collectable, this particular cryptocurrency is all that anyone seems to be talking about right now. The digital artist Beeple sold his work, “Everydays — The First 5000 Days,” as an NFT for a record $69 million at Christie’s in
Augmented reality automotive is not the next big thing; it’s the now big thing. From giving consumers the option to virtually test-drive vehicles to allowing them to change a car’s features in order to find the best fit, brands like Ford, BMW, MG Motor, Porsche, Jaguar Land Rover, and many others are using AR to
With over 3.5 billion people estimated to be regular AR users by the end of 2022, augmented reality for business is on track to become an essential part of every brand’s marketing toolkit. For companies that want to stand out as dynamic, forward-thinking, and customer-focused, AR adoption can help engage customers and improve their perception