Benefits Of AR: What Can AR Do For My Brand?

benefits of ar

AR is all the rage right now, grabbing headlines worldwide and invading our social media feeds. From education to online shopping, we are seeing a lot of innovations in the AR space and all the major tech players investing massively into AR, including Apple, Facebook and Google. In fact, Google has just released Augmented Reality

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Zappar Face Tracking Tutorial

In our last tutorial, we went over how to use ZapWorks image tracking. In this tutorial, we’ll see how to create a web-based face tracking tutorial using ZapWorks Studio.  The inspiration behind this demo is the legendary Arnold Schwarzenegger from Predator.  1. If you’ve gone through our previous tutorial on ZapWorks, skip this step. Otherwise,

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Poplar Has Been Selected For The First RLab Accelerator Cohort

RLab Accelerator, the New York City-based accelerator focusing on Extended Reality (XR) and spatial computing, yesterday announced its selection of six startups for its inaugural RLab Accelerator cohort, including Poplar. The accelerator, in collaboration with venture capital firm Super Ventures, reviewed more than 100 applications from startups across 16 countries before arriving at the decision.

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Zappar Image Tracking Tutorial

Here at Poplar we’re really excited about web-based augmented reality, so we are very happy that Zappar has started supporting WebAR content creation. This tutorial is a step-by-step walkthrough on how to produce a WebAR experience using Zappar’s image tracking technology:  1. Sign up for ZapWorks Studio (free for 30 days) and download ZapWorks Studio

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How To Share Your AR Effects On Facebook, Instagram, Snapchat and the Web

how to share facebook effects how to share instagram effects how to share snapchat effects

It’s not surprising that people are still confused about how to share their AR effects. After all, there is a myriad of platforms currently supporting AR, and each of them is different. In this article we give you a quick overview of the different ways you can share your AR effect across all major platforms:

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Speedo Embraces AR With Poplar-Powered Virtual Try-On Features

virtual try on speedo

Speedo, the swimwear and swimming accessories brand and subsidiary of the British Pentland Group, recently announced the launch of a virtual try-on feature in three of their UK stores and on their website, which allows customers to visualise swimming goggles on their face before purchase. This augmented reality (AR) experience was developed in collaboration with

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Interview with Clay Weishaar, aka WRLD SPACE

There’s no doubt that AR is a rapidly growing industry. Big names such as Snapchat and Facebook are helping to fuel this growth by providing their own tools, which allow creators to build their own AR experiences. One such creator is Clay Weishaar, aka WRLD SPACE. When Clay messaged us on Poplar’s Instagram account, I

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Why Web AR Will Change the Face of AR Forever

There is no question that AR is an incredibly powerful and innovative tool, but its adoption can sometimes feel a little slow, particularly when it comes to brands. Perhaps one of the main reasons is that AR can still pose certain barriers to adoption, as it often requires users to have a particular app installed,

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Domo Arigato, Mrs. Roboto

I tend to have lots of silly ideas, and Mrs. Roboto is no exception. The idea emerged while thinking about how to take advantage of Facebook’s Spark AR to connect computer vision technology to the physical world. Fortunately, I’d been introduced to the Neopixel add-on to the BBC micro:bit a few weeks earlier by my

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