Poplar raises $2.1m to address growing appetite for augmented reality during lockdown

Poplar has closed a $2.1 million investment, led by Fuel Ventures, to push its ambition to become the world’s leading augmented reality (AR) creative platform. The venture has now raised $2.9 million in total funding as it looks to grow the business and further develop its tech. This seed round, which sees Haatch Ventures, Ascension

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MG Motor Leads 3D Immersive Advertising Innovation With New Poplar Campaign

MG Motor, the British automotive brand, recently launched a 3D immersive display advertising campaign using Google Swirl to promote the release of their first car in the Compact SUV segment, the MG Hector. This campaign was developed in collaboration with Poplar, the creative platform that provides 3D and AR campaigns on demand. To drive brand

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How Virtual Makeup Try-On Will Save The Beauty Industry

virtual makeup try on

The year is 2020 and, as the extended quarantine due to COVID-19 confines consumers to their homes and beauty shops deemed non-essential close their doors, beauty brands are seeing their sales slump. Despite this, the demand for beauty products isn’t going anywhere; Google Trends reveals that Google searches for terms such as “makeup online store”

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4 Best Practices To Keep In Mind For Your AR Advertising Campaign

augmented reality advertising

This article was originally published on AR Insider.   AR is continuing to establish itself as a popular form of marketing and advertising, now projected to reach $8.8 billion by 2023 according to ARtillery Intelligence. This comes as no surprise, considering that AR advertising is proving to be much more effective than other marketing channels, showing conversion rates

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AR In Sport: 8 Ways It’s Revolutionising The Industry

ar in sport

Augmented reality has been quickly gaining traction in the sports world. AR is being used across the board to improve broadcast coverage, enhance the fan experience, promote sports events and sponsors’ products and even train athletes. At this time, AR is particularly powerful for marketing use cases, due to the fact that there are currently

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5 Fun Augmented Reality Christmas Ideas For Your AR Campaign

augmented reality christmas

Holidays are great opportunities to create marketing and advertising campaigns that are guaranteed to drive traffic, captures and shares. There is no more profitable time to launch a campaign like this than Christmas. Christmas is a period when people turn to social media to share in the festive spirit or pass the long holiday hours.

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AR Entertainment: 4 Great Uses of AR in the Industry

ar entertainment

AR is fast disrupting industries across the board, from retail to healthcare, bringing new and exciting opportunities for brand engagement and word of mouth sharing. The entertainment industry – including film, theatre and museums – are particularly well suited to the benefits of AR, whether the goal is to improve brand recognition or sell more

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Poplar Launches New Essential Guide On AR: How To Revolutionise Your Marketing Strategy With Augmented Reality

Poplar, the augmented reality creative platform that provides AR campaigns on demand, is pleased to announce it has released a new essential guide entitled How To Revolutionise Your Marketing Strategy With Augmented Reality. The guide offers a comprehensive overview of how augmented reality can be used in Marketing and Advertising. It starts with the basics,

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