In the last post, we talked about transporting fans of entertainment into novelty experiences for promotion and inspiring people to learn about new information and look beyond what they already know. However, apart from these one-off engagement campaigns, there are plenty of powerful applications for AR in our daily lives. (Image Source: iDropNews) Let’s say…
Valued at £4.5 billion in 2017 (Mordor Intelligence, 2018), the Augmented Reality market is set to disrupt the technology industry. Presently, AR content is used by many industries to add a zing to their customer-interaction activities but the future of AR promises to provide much more functional uses for many other industries. So while for…
What is it? Augmented reality (AR) is a form of emerging technology that allows users to overlay computer-generated content on the real world using a mobile device or headset. Have you seen it before? While some people don’t realize they’re using AR even though they actually are, most people have become familiar with AR…
Hello AR fans! I have the pleasure of kicking off Poplar’s first ever blog post and I hope there will be many more to come! We at Poplar want to help creators and brands produce more AR, by creating a virtuous AR ecosystem. We want to do that by evangelising AR as a powerful tool…