Imagine you see an ad for a product you’ve been thinking of buying on your phone screen. You look closer and the ad prompts you to tap on it and interact with it. You realise you can zoom in and out and rotate the product from side to side to observe it more closely. Suddenly,
As AR technology progresses at a rapid rate, the variety of augmented reality experiences is ever increasing. From face filters to world effects, the marketing potential of AR is vast. AR experiences create a unique opportunity to connect with the consumer, enabling visualisation, personalisation and story-telling. The range of AR formats currently available allow tailor-made
Poplar has closed a $2.6 million investment, led by Fuel Ventures, to push its ambition to become the world’s leading augmented reality (AR) creative platform. The venture has now raised $3.5 million in total funding as it looks to grow the business and further develop its tech. This seed round, which sees Haatch Ventures, Ascension
MG Motor, the British automotive brand, recently launched a 3D immersive display advertising campaign using Google Swirl to promote the release of their first car in the Compact SUV segment, the MG Hector. This campaign was developed in collaboration with Poplar, the creative platform that provides 3D and AR campaigns on demand. To drive brand
Augmented reality in 2020 is more than just a trend. It has yielded real results for brands, and kept consumers coming back for more. AR is a powerful tool that consumers no longer just desire, but expect. Brands who have implemented AR in Retail, Education and Healthcare are now reaping performance benefits and seeing increases
The year is 2020 and, as the extended quarantine due to COVID-19 confines consumers to their homes and beauty shops deemed non-essential close their doors, beauty brands are seeing their sales slump. Despite this, the demand for beauty products isn’t going anywhere; Google Trends reveals that Google searches for terms such as “makeup online store”
For the purposes of this tutorial we will use a filter made for The Addams Family on Instagram as a reference, so that you will be able to see what can be accomplished with this guide. The objective of this article is to show Spark AR users how to create a pseudo physics system that can be
This article was originally published on AR Insider. AR is continuing to establish itself as a popular form of marketing and advertising, now projected to reach $8.8 billion by 2023 according to ARtillery Intelligence. This comes as no surprise, considering that AR advertising is proving to be much more effective than other marketing channels, showing conversion rates
Augmented reality has been quickly gaining traction in the sports world. AR is being used across the board to improve broadcast coverage, enhance the fan experience, promote sports events and sponsors’ products and even train athletes. At this time, AR is particularly powerful for marketing use cases, due to the fact that there are currently
Holidays are great opportunities to create marketing and advertising campaigns that are guaranteed to drive traffic, captures and shares. There is no more profitable time to launch a campaign like this than Christmas. Christmas is a period when people turn to social media to share in the festive spirit or pass the long holiday hours.