Whether it’s by taking you to a virtual sun-kissed Bali beach, or allowing you to check for any baggage surcharges ahead of your airport arrival, augmented reality is already having an impact on the travel industry through your very smartphone. AR is a natural fit for travel because of its ability to add context to…
£500,000 Backing for Leading AR Community Platform. EIS fund Haatch Ventures leads half million investment in Poplar to accelerate the uptake in ‘next gen immersive content’. LONDON – April 4th 2019 – Cutting edge Augmented Reality (AR) community platform Poplar has raised £500,000 to accelerate uptake of the ‘next era of content creation.’ The platform, which combines…
Looking to get started with AR, whether as a creator, business looking to use AR, marketer or just interested in learning more? Here’s our list of 6 essential must-read books for AR creators and enthusiasts alike which we guarantee will totally change your outlook on AR! Augmented Human: How Technology Is Shaping the New Reality…
First the obsession hits when you try AR for yourself; next, you’re waking up in the middle of the night to jot down another idea you just had for an AR experience. The rest, as they say, is history (well, the future, really). Whether you’re just starting out or have built something already – if…
In the last post, we talked about transporting fans of entertainment into novelty experiences for promotion and inspiring people to learn about new information and look beyond what they already know. However, apart from these one-off engagement campaigns, there are plenty of powerful applications for AR in our daily lives. (Image Source: iDropNews) Let’s say…
Valued at £4.5 billion in 2017 (Mordor Intelligence, 2018), the Augmented Reality market is set to disrupt the technology industry. Presently, AR content is used by many industries to add a zing to their customer-interaction activities but the future of AR promises to provide much more functional uses for many other industries. So while for…
What is it? Augmented reality (AR) is a form of emerging technology that allows users to overlay computer-generated content on the real world using a mobile device or headset. Have you seen it before? While some people don’t realize they’re using AR even though they actually are, most people have become familiar with AR…
Hello AR fans! I have the pleasure of kicking off Poplar’s first ever blog post and I hope there will be many more to come! We at Poplar want to help creators and brands produce more AR, by creating a virtuous AR ecosystem. We want to do that by evangelising AR as a powerful tool…