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Why magic mirrors are the future of in-store retail

Is e-commerce set to overtake traditional retail? It certainly seems so. Even though COVID-19 restrictions have been eased in most places, customers are in no rush to return to traditional stores. More than 70% of consumers say they are less likely to shop in a physical store today than before the pandemic.  Part of this...

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How a 3D product configurator can grow your e-commerce store

£178 billion. That’s how much online retailers lost to returns in 2021. To put it another way, for every £823 million in sales last year, around £135 million worth of goods were returned.  For e-commerce stores, returns have always been a huge problem. Studies show that 20% of products bought over the internet end up...

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Why a 3D digital transformation strategy is essential to retailers

2021 was the year digital transformation really took off. According to research by Foundry, 91% of organisations either adopted a digital-first business strategy or expected to do so soon. Companies are investing an average of $16.5 million on digital technologies from moving operations to public clouds, machine learning (ML), artificial intelligence (AI), and data and...

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9 augmented reality grocery shopping examples

How augmented reality grocery experiences can help boost supermarket and grocery retailers’ conversions. While COVID-19 wreaked havoc on most brick-and-mortar shops, there was one exception: supermarkets remained open as “essential” businesses, with UK shoppers spending £11bn on groceries in November 2020 alone.  However, not all of these sales were made in-store. That same month, online...

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Virtual try on jewellery: 7 brands doing it right now

For jewellery retailers, investing in virtual try on jewellery augmented reality (AR) technology to improve the online buying experience may no longer be optional. Although customers still prefer to shop for jewellery in-store, online jewellery sales are rising. Particularly for fine jewellery, online sales are predicted to go from making up just 13% of the...

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8 virtual try on clothing examples to inspire fashion brands

While sectors like furniture, beauty, and eyewear have been offering AR experiences for quite some time, the fashion industry has lagged behind. Mapping clothes to the human body with AR is complicated because you have to ensure that a garment adapts to unique body shapes and moves with the person “wearing” it. Although not yet...