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3 ways you can use 3D and AR for customer service

3D and augmented reality (AR) are often talked about in the context of sales. This is not surprising—technologies like these have been proven to drive conversions and reduce returns by enabling customers to visualise products before purchase. However, it’s not just sales and marketing teams that can benefit from 3D and AR. Many brands are...

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3D advertising: from GDN to programmatic, here’s how retailers can take advantage

By 2025, the retail media industry will be worth $6 billion in the UK, per Gartner’s predictions. Already, retail media networks (RMNs) are growing by over 10% year-on-year in the UK and are described as the “latest retail trend.”  RMNs are retailer-owned advertising programs. They allow marketers to buy advertising space across a retailer’s digital...

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A retailer’s guide to virtual fitting rooms online and in-store

Whether they are shopping online or in-store, customers want to know that the item they’re looking to purchase will fit them.  At a physical shop, this is easy: customers can use a fitting room. The only problem? Research shows that shoppers don’t actually like trying on clothes in-store. Just 7% of customers enjoy the fitting...

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The Metaverse: the new marketing gold rush

There is a new gold rush here and it’s called the Metaverse. Tech giants and brands are all picking up their picks and shovels to be the first to find Metaverse gold. Meta and Apple are in “deep, philosophical competition” to develop the metaverse. Microsoft is busy building an “industrial metaverse.” And companies from IKEA...

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How B2B AR and 3D product demos shorten the sales cycle

Leading-edge technologies like augmented reality (AR) will drive the future of retail. At least, that’s what Senior Advisor for McKinsey John Straw thinks. According to him, the companies that will win out in the long-term are not those that worry “about how [cutting-edge technology] affects the P&L” but those that zero in on how “it’s...

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Why magic mirrors are the future of in-store retail

Is e-commerce set to overtake traditional retail? It certainly seems so. Even though COVID-19 restrictions have been eased in most places, customers are in no rush to return to traditional stores. More than 70% of consumers say they are less likely to shop in a physical store today than before the pandemic.  Part of this...