This article was originally published on AR Insider. AR is continuing to establish itself as a popular form of marketing and advertising, now projected to reach $8.8 billion by 2023 according to ARtillery Intelligence. This comes as no surprise, considering that AR advertising is proving to be much more effective than other marketing channels, showing conversion rates
Augmented reality has been quickly gaining traction in the sports world. AR is being used across the board to improve broadcast coverage, enhance the fan experience, promote sports events and sponsors’ products and even train athletes. At this time, AR is particularly powerful for marketing use cases, due to the fact that there are currently
Holidays are great opportunities to create marketing and advertising campaigns that are guaranteed to drive traffic, captures and shares. There is no more profitable time to launch a campaign like this than Christmas. Christmas is a period when people turn to social media to share in the festive spirit or pass the long holiday hours.
AR is fast disrupting industries across the board, from retail to healthcare, bringing new and exciting opportunities for brand engagement and word of mouth sharing. The entertainment industry – including film, theatre and museums – are particularly well suited to the benefits of AR, whether the goal is to improve brand recognition or sell more
Poplar, the augmented reality creative platform that provides AR campaigns on demand, is pleased to announce it has released a new essential guide entitled How To Revolutionise Your Marketing Strategy With Augmented Reality. The guide offers a comprehensive overview of how augmented reality can be used in Marketing and Advertising. It starts with the basics,
You’ve created an amazing AR experience and are excited to share it with the world, but what’s next? One of the questions we hear the most from our customers is how they can effectively share their effects to make the most of their augmented marketing strategies. However, a lot of brands are still struggling to
AR is all the rage right now, grabbing headlines worldwide and invading our social media feeds. From education to online shopping, we are seeing a lot of innovations in the AR space and all the major tech players investing massively into AR, including Apple, Facebook and Google. In fact, Google has just released Augmented Reality
In our last tutorial, we went over how to use ZapWorks image tracking. In this tutorial, we’ll see how to create a web-based face tracking tutorial using ZapWorks Studio. The inspiration behind this demo is the legendary Arnold Schwarzenegger from Predator. 1. If you’ve gone through our previous tutorial on ZapWorks, skip this step. Otherwise,
RLab Accelerator, the New York City-based accelerator focusing on Extended Reality (XR) and spatial computing, yesterday announced its selection of six startups for its inaugural RLab Accelerator cohort, including Poplar. The accelerator, in collaboration with venture capital firm Super Ventures, reviewed more than 100 applications from startups across 16 countries before arriving at the decision.
Here at Poplar we’re really excited about web-based augmented reality, so we are very happy that Zappar has started supporting WebAR content creation. This tutorial is a step-by-step walkthrough on how to produce a WebAR experience using Zappar’s image tracking technology: 1. Sign up for ZapWorks Studio (free for 30 days) and download ZapWorks Studio