Four Steps To Create AR Marketing Campaigns

Four Steps To Create AR Marketing Campaigns

Augmented Reality (AR) marketing is a proven method for boosting consumer interest and engagement. It is also a way of positioning your brand as forward-thinking. According to research by Marketing Dive, AR “is the most likely technology to make consumers think a brand is innovative.”  However, if you’re unfamiliar with AR technology, it can be

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Key Augmented Reality Trends For 2021 (part 3)

AR trends

Trends in fast-moving spaces like augmented reality (AR) are notoriously difficult to call. While last year turned many predictions on their heads, one thing that did happen was widespread digital transformation. For AR, 2020 also saw consumer interest, brand adoption, and technological capability advance tremendously. Consequently, AR uptake among retailers and brands has snowballed. Between

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Key Augmented Reality Trends For 2021 (part 2)

AR trends

The key augmented reality trends of 2021 will be a continuation of this year’s worldwide digital transformation. Whether the kitchen table became your new office or phrases like “social distancing” entered your vocabulary, the events of 2020 transformed our world in ways that would have been unimaginable even a year ago.  Some aspects of this

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Key Augmented Reality Trends For 2021 (part 1)

augmented reality trends

Looking at today’s augmented reality (AR) trends shows just how far this technology has come. Since the first commercial use of AR technology in a 2008 BMW advertisement, AR quickly reached mainstream consumer consciousness and widespread usage, recently overtaking virtual reality in the process. Today, almost 75% of consumers aged between 16 and 44 are

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AR Ecommerce And 3D Ecommerce: How They’ll Transform Retail

Augmented reality ecommerce, 3D ecommerce

As the world moves online, augmented reality ecommerce and 3D ecommerce allow consumers to interact with your product listings without leaving their home. Making the digital world more tangible in this way will become increasingly necessary for ecommerce stores, as pandemic-driven trends become long-term behavioural changes. Across society, what was a slow move towards increased

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5 Great Ways TikTok Has Proven It’s The Future Of AR

tiktok augmented reality

TikTok is fast becoming the go-to social network, and not just for the Gen Z generation. With their recent announcement of AR Branded Effects, brands will finally be able to publish AR effects that allow users to take their videos to the next level, encourage word-of-mouth sharing and increase brand engagement. With this new offering,

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