Blog
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The Metaverse: the new marketing gold rush
There is a new gold rush here and it’s called the Metaverse. Tech giants and brands are all picking up their picks and shovels to be the first to find Metaverse gold. Meta and Apple are in “deep, philosophical competition” to develop the metaverse. Microsoft is busy building an “industrial metaverse.” And companies from IKEA...
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How B2B AR and 3D product demos shorten the sales cycle
Leading-edge technologies like augmented reality (AR) will drive the future of retail. At least, that’s what Senior Advisor for McKinsey John Straw thinks. According to him, the companies that will win out in the long-term are not those that worry “about how [cutting-edge technology] affects the P&L” but those that zero in on how “it’s...
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Why magic mirrors are the future of in-store retail
Is e-commerce set to overtake traditional retail? It certainly seems so. Even though COVID-19 restrictions have been eased in most places, customers are in no rush to return to traditional stores. More than 70% of consumers say they are less likely to shop in a physical store today than before the pandemic. Part of this...
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How a 3D product configurator can grow your e-commerce store
£178 billion. That’s how much online retailers lost to returns in 2021. To put it another way, for every £823 million in sales last year, around £135 million worth of goods were returned. For e-commerce stores, returns have always been a huge problem. Studies show that 20% of products bought over the internet end up...
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Why a 3D digital transformation strategy is essential to retailers
2021 was the year digital transformation really took off. According to research by Foundry, 91% of organisations either adopted a digital-first business strategy or expected to do so soon. Companies are investing an average of $16.5 million on digital technologies from moving operations to public clouds, machine learning (ML), artificial intelligence (AI), and data and...
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9 augmented reality grocery shopping examples
How augmented reality grocery experiences can help boost supermarket and grocery retailers’ conversions. While COVID-19 wreaked havoc on most brick-and-mortar shops, there was one exception: supermarkets remained open as “essential” businesses, with UK shoppers spending £11bn on groceries in November 2020 alone. However, not all of these sales were made in-store. That same month, online...