Interview with Clay Weishaar, aka WRLD SPACE

There’s no doubt that AR is a rapidly growing industry. Big names such as Snapchat and Facebook are helping to fuel this growth by providing their own tools, which allow creators to build their own AR experiences. One such creator is Clay Weishaar, aka WRLD SPACE. When Clay messaged us on Poplar’s Instagram account, I

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Why Web AR Will Change the Face of AR Forever

There is no question that AR is an incredibly powerful and innovative tool, but its adoption can sometimes feel a little slow, particularly when it comes to brands. Perhaps one of the main reasons is that AR can still pose certain barriers to adoption, as it often requires users to have a particular app installed,

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Domo Arigato, Mrs. Roboto

I tend to have lots of silly ideas, and Mrs. Roboto is no exception. The idea emerged while thinking about how to take advantage of Facebook’s Spark AR to connect computer vision technology to the physical world. Fortunately, I’d been introduced to the Neopixel add-on to the BBC micro:bit a few weeks earlier by my

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Instagram AR Effects Are Here. Here’s Why Brands Should Care.

Spark AR for Instagram

It’s finally here! Facebook just announced the launch of Spark AR’s public beta on Instagram, giving the entire world the ability to publish their own AR effects on the social media platform.  Until yesterday, the ability to publish AR effects on Instagram was limited to independent AR creators, but this update means that brands will

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Lego Hidden Side Review: the Future of AR Toys

lego hidden side

Lego’s latest toy set collection, Lego Hidden Side, has us AR developers all excited thanks to its introduction of an augmented reality app within the game experience. The Lego set is built around a ‘ghost-hunting’ theme, with eight available sets based on different locations: a school, bus, boat, train, truck, lab, graveyard and shop. The

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10 Snapchat Lens Creators You Should Follow for Inspiration

Even since Snapchat released Lens Studio (a free platform to easily create augmented reality experiences), amazing, beautiful, and inspiring Lenses have been made by creators from all around the world. Pushing the boundaries of art and augmented reality, these creators have demonstrated creativity and ingenuity to build Lenses that have been seen by millions of

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4 Tips For Making your Snapchat Lens Experience Fit the 4MB Size Limit

Snapchat Lens Studio is an amazing tool to easily and quickly create Lenses that inspire and amaze users. The only limiting factor, outside of your imagination, is the 4MB size limit. Here are 4 tips that we’d like to share with you to create Snapchat Lenses that fit within the data constraint. Images More likely

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The Ultimate Augmented Reality Platforms Comparison Chart

augmented reality platforms

Any AR developer will know that the options available today to create meaningful AR experiences are nearly endless. There are many great tools that allow developers with a wide range of skill sets to get started creating augmented reality content.  However, each AR development and publishing platform comes with its own set of features, which

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