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Digital fashion: 4 ways brands are creating augmented reality clothing
With fashion brands constantly looking for new ways to outdo one another, the fashion industry has always been highly competitive. However, whereas in the past clothing companies tried to stand out via engaging marketing campaigns, unique designs, or fancy shop windows, nowadays, many of them are stunning their customers with the help of augmented reality...
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4 augmented reality Christmas effects to win Christmas 2021
The COVID-19 pandemic dramatically changed how people celebrated Christmas last year, and although the world has made enormous progress since 2020, the festive period this year will also be very different from what we’re used to. However, while things like Christmas parties and markets may be cancelled, gift-giving is alive and well. In fact, almost...
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AR analytics: Measuring the success of your AR ecommerce campaign
Any retailer knows that the key to creating — and then replicating — successful ecommerce campaigns is measuring their effectiveness. Whether they track revenue or total customer acquisition, retailers have a number of metrics at their disposal to help them estimate the marketing ROI of any “conventional” ad they launch. Augmented reality (AR) campaigns, which...
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AR for ecommerce: the what, why, and how
Arguably one of the most important trends in ecommerce, augmented reality (AR) is going to change the retail landscape for good. Brands like IKEA, Sephora, Warby Parker, Gucci, ASOS, and Amazon have all used AR to make shopping easier and more fun, but now, even smaller businesses are turning to this still relatively novel technology...
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6 augmented reality luxury experiences to delight customers with
2020 was a bad year for the luxury industry. As the pandemic hit, the market for luxury items fell from $330.9 billion to $224.8 billion — a 32% decline. While these are woeful statistics, they’re not exactly surprising. COVID-19 shuttered most stores, not just luxury ones. And although many shoppers turned to e-commerce to satisfy...
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AR fitness: 6 ways the fitness industry can gamify exercise
There are two types of people in this world: those who love exercise and those who would do literally anything else to avoid working out. Unfortunately, the number of people who fall within the latter category is growing. A WHO study that used data from more than 300 surveys carried out over 16 years found...