Speedo, the swimwear and swimming accessories brand and subsidiary of the British Pentland Group, recently announced the launch of a virtual try-on feature in three of their UK stores and on their website, which allows customers to visualise swimming goggles on their face before purchase. This augmented reality (AR) experience was developed in collaboration with
There’s no doubt that AR is a rapidly growing industry. Big names such as Snapchat and Facebook are helping to fuel this growth by providing their own tools, which allow creators to build their own AR experiences. One such creator is Clay Weishaar, aka WRLD SPACE. When Clay messaged us on Poplar’s Instagram account, I
There is no question that AR is an incredibly powerful and innovative tool, but its adoption can sometimes feel a little slow, particularly when it comes to brands. Perhaps one of the main reasons is that AR can still pose certain barriers to adoption, as it often requires users to have a particular app installed,
I tend to have lots of silly ideas, and Mrs. Roboto is no exception. The idea emerged while thinking about how to take advantage of Facebook’s Spark AR to connect computer vision technology to the physical world. Fortunately, I’d been introduced to the Neopixel add-on to the BBC micro:bit a few weeks earlier by my
It’s finally here! Facebook just announced the launch of Spark AR’s public beta on Instagram, giving the entire world the ability to publish their own AR effects on the social media platform. Until yesterday, the ability to publish AR effects on Instagram was limited to independent AR creators, but this update means that brands will
Lego’s latest toy set collection, Lego Hidden Side, has us AR developers all excited thanks to its introduction of an augmented reality app within the game experience. The Lego set is built around a ‘ghost-hunting’ theme, with eight available sets based on different locations: a school, bus, boat, train, truck, lab, graveyard and shop. The
Even since Snapchat released Lens Studio (a free platform to easily create augmented reality experiences), amazing, beautiful, and inspiring Lenses have been made by creators from all around the world. Pushing the boundaries of art and augmented reality, these creators have demonstrated creativity and ingenuity to build Lenses that have been seen by millions of
Snapchat Lens Studio is an amazing tool to easily and quickly create Lenses that inspire and amaze users. The only limiting factor, outside of your imagination, is the 4MB size limit. Here are 4 tips that we’d like to share with you to create Snapchat Lenses that fit within the data constraint. Images More likely
Last April, 8th Wall released a new feature called Image Targets that lets creators build image recognition for web-based AR. Not restricted to QR codes, Image Targets lets you select your own image (as long as the computer vision AI can detect distinct feature points) and build AR experiences with it. This is a huge
Any AR developer will know that the options available today to create meaningful AR experiences are nearly endless. There are many great tools that allow developers with a wide range of skill sets to get started creating augmented reality content. However, each AR development and publishing platform comes with its own set of features, which