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Virtual try on jewellery: 7 brands doing it right now
For jewellery retailers, investing in virtual try on jewellery augmented reality (AR) technology to improve the online buying experience may no longer be optional. Although customers still prefer to shop for jewellery in-store, online jewellery sales are rising. Particularly for fine jewellery, online sales are predicted to go from making up just 13% of the...
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8 virtual try on clothing examples to inspire fashion brands
While sectors like furniture, beauty, and eyewear have been offering AR experiences for quite some time, the fashion industry has lagged behind. Mapping clothes to the human body with AR is complicated because you have to ensure that a garment adapts to unique body shapes and moves with the person “wearing” it. Although not yet...
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Shopify augmented reality: how to get started
Shopify is no stranger to augmented reality (AR). The subscription-based ecommerce platform first launched Shopify augmented reality and 3D features in 2018, back when these technologies were almost exclusively the territory of large organisations with massive budgets. By extending these features to all merchants, Shopify made it easier for SMBs to compete in a saturated...
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Augmented reality ring try-ons: jewellers’ key to increasing sales and reducing returns
The Covid-19 pandemic did not stop people from buying jewellery. If anything, it prompted them to spend more on ornamental pieces. In 2020, a typical US household purchased $475 worth of jewellery, almost 10% more than in 2019. And in a recent survey, three-quarters of consumers said they expect to spend the same or more...
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Augmented reality rugs: everything retailers need to know
Whether they’re used to shopping for home goods online or in-store, for customers, the process of purchasing a rug that suits their home can be a real challenge. Not only do they have to decide what kind of rug they want, but they also need to ensure it matches their room decor and lifestyle and...
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From virtual try-on shoes to immersive ads: 4 AR and 3D experiences for footwear brands
Here’s a disconcerting fact for online footwear retailers: almost 9 in 10 shoppers prefer to buy shoes in brick-and-mortar shops instead of online. Although this finding comes from a study that looked at Canadian customers specifically, it is more than likely that consumers in other parts of the world feel the same. As attested by...