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Livestream shopping and augmented reality: benefits for brands
Livestream shopping is the latest social commerce trend that every retailer needs to keep an eye on. In China, where the phenomenon first emerged, it is already a major sales channel, accounting for more than 10% of total retail ecommerce sales and generating $300 billion of revenue for retailers in 2021. Still a fairly new...
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How virtual try-on eyeglasses experiences boost sales
Glasses retailers can rejoice: the value of the global eyewear market is on an upward trend. Worth around $147 billion in 2021, the market is expected to reach a whopping $197 billion by 2027. A large proportion of these sales will happen through the internet. In 2020, over 44% of adults who bought glasses used...
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Augmented reality sustainability: 6 strategies every brand should try
While COVID-19 has dominated the headlines for the past two years, infectious disease is not the biggest problem we face right now. According to the United Nations, the climate crisis significantly escalated in 2020 and 2021. But, a report by the organisation that will only be released later in 2022 apparently says that “the worst...
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Augmented reality interior design: 6 use cases
Shopping for furniture and interior design has never been easier — and it’s all thanks to augmented reality technology. Although not yet mainstream, many homeware companies are already developing 3D models of their product catalogues and offering customers the ability to visualise life-size examples of furniture and home decor pieces in their own spaces before...
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AR in 2022: 8 tech trends that will shape the year
Although we have seen a dramatic uptake in augmented reality (AR) adoption in 2021, as a consumer-facing technology, AR still has massive room for growth. In the long run, a major part of this growth will involve the evolution of new frameworks and even “metaverses”. Indeed, how consumers use AR at the end of this...
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Google Swirl ads: 8 campaigns from top brands
With people increasingly shopping online and many individuals still wary of entering physical stores due to the pandemic, brands need to answer one key question: how can they bring their products to life digitally? Enter Google Swirl ads. Introduced in beta in 2019, Google Swirl, an interactive ad format featuring 3D product models, was made available...