Blog
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Why a 3D digital transformation strategy is essential to retailers
2021 was the year digital transformation really took off. According to research by Foundry, 91% of organisations either adopted a digital-first business strategy or expected to do so soon. Companies are investing an average of $16.5 million on digital technologies from moving operations to public clouds, machine learning (ML), artificial intelligence (AI), and data and...
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9 augmented reality grocery shopping examples
How augmented reality grocery experiences can help boost supermarket and grocery retailers’ conversions. While COVID-19 wreaked havoc on most brick-and-mortar shops, there was one exception: supermarkets remained open as “essential” businesses, with UK shoppers spending £11bn on groceries in November 2020 alone. However, not all of these sales were made in-store. That same month, online...
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Virtual try on jewellery: 7 brands doing it right now
For jewellery retailers, investing in virtual try on jewellery augmented reality (AR) technology to improve the online buying experience may no longer be optional. Although customers still prefer to shop for jewellery in-store, online jewellery sales are rising. Particularly for fine jewellery, online sales are predicted to go from making up just 13% of the...
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8 virtual try on clothing examples to inspire fashion brands
While sectors like furniture, beauty, and eyewear have been offering AR experiences for quite some time, the fashion industry has lagged behind. Mapping clothes to the human body with AR is complicated because you have to ensure that a garment adapts to unique body shapes and moves with the person “wearing” it. Although not yet...
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Shopify augmented reality: how to get started
Shopify is no stranger to augmented reality (AR). The subscription-based ecommerce platform first launched Shopify augmented reality and 3D features in 2018, back when these technologies were almost exclusively the territory of large organisations with massive budgets. By extending these features to all merchants, Shopify made it easier for SMBs to compete in a saturated...
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Augmented reality ring try-ons: jewellers’ key to increasing sales and reducing returns
The Covid-19 pandemic did not stop people from buying jewellery. If anything, it prompted them to spend more on ornamental pieces. In 2020, a typical US household purchased $475 worth of jewellery, almost 10% more than in 2019. And in a recent survey, three-quarters of consumers said they expect to spend the same or more...