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Augmented reality ring try-ons: jewellers’ key to increasing sales and reducing returns
The Covid-19 pandemic did not stop people from buying jewellery. If anything, it prompted them to spend more on ornamental pieces. In 2020, a typical US household purchased $475 worth of jewellery, almost 10% more than in 2019. And in a recent survey, three-quarters of consumers said they expect to spend the same or more...
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Augmented reality rugs: everything retailers need to know
Whether they’re used to shopping for home goods online or in-store, for customers, the process of purchasing a rug that suits their home can be a real challenge. Not only do they have to decide what kind of rug they want, but they also need to ensure it matches their room decor and lifestyle and...
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From virtual try-on shoes to immersive ads: 4 AR and 3D experiences for footwear brands
Here’s a disconcerting fact for online footwear retailers: almost 9 in 10 shoppers prefer to buy shoes in brick-and-mortar shops instead of online. Although this finding comes from a study that looked at Canadian customers specifically, it is more than likely that consumers in other parts of the world feel the same. As attested by...
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5 ways retailers can use AR for kids’ product promotions
When it comes to playtime, kids spend more time on touchscreen devices than traditional toys. That’s according to a research study from 2014. However, if more recent articles like “Is it wrong to let my child play on my smartphone?” are anything to go by, then the situation is likely continuing on that trend. Still,...
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Augmented reality watch try-ons: how they help brands sell more
Time is not running out for the wristwatch. In 2019, a report from The NPD Group found that compared to 2015, more adults were wearing watches. Fast forward to 2022 and the watch industry is going just as strong. But just because people are buying watches (and are expected to continue doing so) doesn’t mean...
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Livestream shopping and augmented reality: benefits for brands
Livestream shopping is the latest social commerce trend that every retailer needs to keep an eye on. In China, where the phenomenon first emerged, it is already a major sales channel, accounting for more than 10% of total retail ecommerce sales and generating $300 billion of revenue for retailers in 2021. Still a fairly new...