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AR analytics: Measuring the success of your AR ecommerce campaign
Any retailer knows that the key to creating — and then replicating — successful ecommerce campaigns is measuring their effectiveness. Whether they track revenue or total customer acquisition, retailers have a number of metrics at their disposal to help them estimate the marketing ROI of any “conventional” ad they launch. Augmented reality (AR) campaigns, which...
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Augmented reality for ecommerce: the what, why, and how
Arguably one of the most important trends in ecommerce, augmented reality (AR) is going to change the retail landscape for good. Brands like IKEA, Sephora, Warby Parker, Gucci, ASOS, and Amazon have all used AR to make shopping easier and more fun, but now, even smaller businesses are turning to this still relatively novel technology...
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6 augmented reality luxury experiences to delight customers with
2020 was a bad year for the luxury industry. As the pandemic hit, the market for luxury items fell from $330.9 billion to $224.8 billion — a 32% decline. While these are woeful statistics, they’re not exactly surprising. COVID-19 shuttered most stores, not just luxury ones. And although many shoppers turned to e-commerce to satisfy...
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AR fitness: 6 ways the fitness industry can gamify exercise
There are two types of people in this world: those who love exercise and those who would do literally anything else to avoid working out. Unfortunately, the number of people who fall within the latter category is growing. A WHO study that used data from more than 300 surveys carried out over 16 years found...
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Augmented reality marketing: how brands can beat competitors with it
From influencer marketing and SEO-enriched content to podcasting and live streaming, there are a ton of methods proactive marketers could use to promote their brand. However, if there is one tactic that should be in every forward-thinking marketer’s strategy, it is augmented reality marketing (AR marketing). An interactive experience that lets users superimpose visual elements,...
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Immersive advertising: the what, why, and how
Advertisers today have one big problem: people hate ads. A recent research paper surveying consumers across five countries on how they feel about ads found that only 24% of people agreed with the statement “I like it [advertising] generally; it can be enjoyable.” The rest (76%) said they don’t care either way or dislike ads. ...