Blog
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5 augmented reality Christmas ideas for your AR campaign
Holidays are great opportunities to create marketing and advertising campaigns that are guaranteed to drive traffic, captures and shares. There is no more profitable time to launch a campaign like this than Christmas. Christmas is a period when people turn to social media to share in the festive spirit or pass the long holiday hours....
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AR entertainment: 4 great uses of AR in the industry
AR is fast disrupting industries across the board, from retail to healthcare, bringing new and exciting opportunities for brand engagement and word of mouth sharing. The entertainment industry – including film, theatre and museums – are particularly well suited to the benefits of AR, whether the goal is to improve brand recognition or sell more...
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Poplar Studio launches new essential guide on AR: How To Revolutionise Your Marketing Strategy With Augmented Reality
Poplar Studio, the augmented reality creative platform that provides AR campaigns on demand, is pleased to announce it has released a new essential guide entitled How To Revolutionise Your Marketing Strategy With Augmented Reality. The guide offers a comprehensive overview of how augmented reality can be used in Marketing and Advertising. It starts with the...
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7 ways to promote AR experiences with an augmented marketing strategy
You’ve created an amazing AR experience and are excited to share it with the world, but what’s next? One of the questions we hear the most from our customers is how they can effectively share their effects to make the most of their augmented marketing strategy. However, a lot of brands are still struggling to...
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What can AR effects do for my brand?
AR effects are all the rage right now, grabbing headlines worldwide and invading our social media feeds. From education to online shopping, we are seeing a lot of innovations in the AR space and all the major tech players investing massively into AR, including Apple, Facebook and Google. In fact, Google has just released Augmented...
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Zappar face tracking tutorial
In our last tutorial, we went over how to use ZapWorks image tracking. In this tutorial, we’ll see how to create a web-based face tracking tutorial using ZapWorks Studio. The inspiration behind this demo is the legendary Arnold Schwarzenegger from Predator. 1. If you’ve gone through our previous tutorial on ZapWorks, skip this step. Otherwise,...