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5 augmented reality food and drinks effects you can build
As Covid-19 restrictions begin to ease up and restaurants and bars to reopen, the food and drinks industry is dealing with lower-than-usual customer numbers and higher competition. While schemes such as Eat Out To Help Out encouraged people to support their local businesses, restaurants and bars are still facing huge disruption. One of the ways...
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5 great ways TikTok has proven it’s the future of AR
TikTok is fast becoming the go-to social network, and not just for the Gen Z generation. With their recent announcement of AR Branded Effects, brands will finally be able to publish TikTok augmented reality effects that allow users to take their videos to the next level, encourage word-of-mouth sharing and increase brand engagement. With this...
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AR creative platform Poplar Studio acquires Svrf, Inc
Poplar Studio (poplar.studio), a leading 3D and AR creative platform, has today announced the acquisition of AR startup Svrf, Inc. The acquisition will further enable Poplar Studio to provide best-in-class AR campaigns to its clients, across beauty (L’Oréal), retail (Speedo), entertainment (NBC Universal) and FMCG (Nestlé), by utilising Svrf’s innovative technologies. Svrf provided a platform...
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3D ads: what are they and how do I get started?
Imagine you see an ad for a product you’ve been thinking of buying on your phone screen. You look closer and the ad prompts you to tap on it and interact with it. You realise you can zoom in and out and rotate the product from side to side to observe it more closely. Suddenly,...
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AR experiences: 5 examples brands can create
As AR technology progresses at a rapid rate, the variety of augmented reality experiences is ever increasing. From face filters to world effects, the marketing potential of AR is vast. AR experiences create a unique opportunity to connect with the consumer, enabling visualisation, personalisation and story-telling. The range of AR formats currently available allow tailor-made...
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Poplar Studio raises $2.6m to address growing appetite for augmented reality during lockdown
Poplar Studio has closed a $2.6 million investment, led by Fuel Ventures, to push its ambition to become the world’s leading augmented reality (AR) creative platform. The venture has now raised $3.5 million in total funding as it looks to grow the business and further develop its tech. This seed round, which sees Haatch Ventures,...