AR creative platform Poplar Studio acquires Svrf, Inc
Poplar Studio (poplar.studio), a leading 3D and AR creative platform, has today announced the acquisition of AR startup Svrf, Inc.
The acquisition will further enable Poplar Studio to provide best-in-class AR campaigns to its clients, across beauty (L’Oréal), retail (Speedo), entertainment (NBC Universal) and FMCG (Nestlé), by utilising Svrf’s innovative technologies.
Svrf provided a platform for users to create, share and distribute over 31 million AR experiences per month.
Following the acquisition, Poplar Studio will integrate tools from Svrf into their own platform including a 3D asset library, 3D asset conversion pipeline, searchable content API, CMS to manage assets and app-based and WebAR prototyping tools.
This will enable Poplar Studio to expand its offering with a Content Management System that will, for example, allow retailers to manage the 3D models of their inventory, and to streamline AR content creation by converting assets to the appropriate formats, a common problem given the current fragmentation of technologies.
Svrf was founded by AR veterans in 2016 by Sophia Dominguez and Brent Chow. Ms. Sophia Dominguez, who was CEO of Svrf, has subsequently joined Snapchat as Head of Camera Platform Partnerships.
This deal follows Poplar Studio’s $2.6m raise earlier this month, as well as being named one of TikTok’s AR Branded Effects and Google’s Swirl 3D Ads global creative partners. Poplar Studio has a network of over 1,800 global 3D and AR trusted creators.
On the acquisition, Poplar Studio Co-Founder and CTO Laurie Ainley said:
“I’ve always admired the great work from Sophia, Brent and their team, so it is a privilege to acquire Svrf and continue their efforts in AR and 3D.
“This acquisition will further allow Poplar Studio to create industry-leading AR campaigns for our clients, as well as supporting 3D and immersive creators across the world.”
Sophia Dominguez, added:
“When Brent and I founded Svrf, we set out to make 3D and AR more accessible on all platforms. We are incredibly proud to join forces with Poplar Studio as they share this vision and will bring Svrf’s technology more reach to empower AR creators around the world. This combination is a giant step towards the democratization of AR and the future of AR!”
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About Poplar Studio
Poplar Studio is a creative platform that allows anyone to build their own 3D and AR experiences. Poplar Studio makes AR and 3D campaigns quick and affordable by simplifying content creation through its global network of trusted creators and automated services. Their clients include Speedo, Universal Music, L’Oréal, Disney, Jack Daniels and Nestlé.