You've heard that AR is here and that it is a powerful tool for brands. Here are a few examples of currently popular AR Formats and how brands across the world are using them to engage better with their audience!
Augment your user's everyday world through the AR gateway called Portals. Portals are a great way of providing your users with a completely immersive experience in the form of a (customised) world they can enter and walk around, through the ease of their mobile/tablet screens.
Add a layer of interesting content to the real world through World Effects/Lenses. It can be a unicorn sitting next to your friend in the office or an animated animal hiding behind your plant at home. World Effects/Lenses enhance the view from your back-cameras.
For the release of Big Shaq's latest song - Man Don't Dance, Poplar's creators produced a front and back AR filter to encourage social media interaction around his latest track. This AR Filter has achieved over 7,000,000 organic impressions on social media so far. To experience this for yourself, long press the code in your Facebook camera to activate the effect on Facebook!
If you have ever beautified your face or gotten bunny ears on your face through your phone, then you know exactly how interactive face filters can be! Face Filters are a great example of applying an additional layer on the user's face using the front camera.
To promote the fight between world heavyweight champion Deontay Wilder and former world champion Tyson Fury, we created this fun mini-game where users get the pick their side and try to block the opponents' punches! Try this lens for yourself and see where you rank!
Mini-Games are the most effective AR format to shoot up engagement and shareability of your content. Try out these games for yourself and experience the addiction!
Augment a physical object or an image with added layers of information and content through Image Trackers. Image recognition is a really interesting way of making users interact with your branded merchandise.
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