L’Oréal brands – Makeup virtual try-on
The challenge
As their trusted AR creator, L’Oréal approached us to build a number of AR effects for their makeup brands that push the boundaries of what makeup try-on filters can do. They wanted to combine a virtual try-on element with a fun social media experience, enabling them to reach new audiences via social networks while also promoting their products and increasing purchasing intent.
The brands include Urban Decay, Yves Saint Laurent and NYX Professional Makeup.
Urban Decay - Which Naked Are You?
For Urban Decay, we were asked to create an experience that showcased the brand’s mini palette products while feeling authentically Urban Decay.
We created a Snapchat and Instagram effect showcasing 3 looks that represent each of the new colour makeup palettes, each with their own theme and storyline. To showcase these, we added a randomiser effect to create an element of surprise, turning the user into one of three characters depending on their result.
Urban Decay - Lip Bond Catch
To promote their new Lip Bond Lipstick, Urban Decay wanted to bring the user into the world of their brand.
We created a fun mini-game for Snapchat users which turns the ‘try-on’ concept on its head by prompting users to ‘catch’ falling lips to instantly have those shades applied to their own mouths. Users were also able to take snaps of themselves in the true Urban Decay look and feel.
Yves Saint Laurent - #ENTERTHEBOLD
To showcase Yves Saint Laurent’s lipstick ‘The Bold’ in a fun and engaging way, they decided to commission a TikTok effect.
We produced a Branded Effect that enables users to try on different shades, with the 3D model of the lipstick materialising in front of their mouth and applying colour. After selecting their shade of choice, users are invited to show their boldest moves by posing in a series of photos, to create a collage that can be shared with their followers.
NYX Professional Makeup - Cirque Du Soleil
Poplar Studio was commissioned by NYX to take advantage of Halloween by helping to amplify their highest grossing sales period of the year. To do this, we launched an effect on Instagram and Snapchat to promote their new collection, which showcases their partnership with Cirque Du Soleil. This marks the third collaboration between Poplar Studio and NYX Professional Makeup on a Halloween filter.
The experience contains 6 characters behind a pair of red curtains: salty siren, slithering enchantress, angel face, firecracker, dragon baddie and pretty pony. Users can tap on each of the characters to virtually try on their corresponding makeup looks, while also experiencing matching background elements, making it a fun immersive social media filter and not just a try-on.
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