FERONA – Couture virtual try-on

3D modelling, virtual try on, shape, fit and size is a huge area in fashion right now, but the industry is generally very slow to adopt new technologies. However, judging from our initial Snapchat lens of the Fireworks dress, which received 500,000 views, people are clearly interested in using 3D product visualisation and AR to try on clothing virtually. We are listening to what consumers are telling us and we want to be able to build something that will empower the next generation of fashion buyers when shopping for clothing online. We are reimagining couture and luxury e-commerce to be more collaborative, inclusive, and sustainable for consumers.

Jennifer Onah, Founder and Creative Director of FERONA

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