PepsiCo and Doritos – Advent calendar
PepsiCo and Doritos wanted to incorporate an AR element to their popular Doritos holiday advent calendar. Through AR, they wanted to provide gamified interactions and shareable experiences to their customers, meeting their “connected packages” goals.
They approached Poplar Studio to help define the best way to use AR and to produce each of the experiences for users to unlock each day of the December period – 1 experience per day.
Poplar Studio produced 25 WebAR experiences using 8th Wall technology for each of the 25 days leading up to Christmas, all in a digital advent calendar format.
Upon opening the experience, the user is presented with their Doritos advent calendar with a surprise for each of the 25 advent days. Users are only able to open one new window each day by tapping on the corresponding day of the month. Then, the user is taken to one of the many different experiences: from gamified face filters to digital crackers that can be pulled to reveal jokes or special Doritos recipes.
Some of the daily experiences also include offers and promo codes to be used on Amazon and eBay, where users can purchase other Doritos products and access special deals. If there are football supporters, they’ll find relevant football deals available to them, whereas if they’re moviegoers, they might enjoy promos for a movie night.
This project was the triumphant result of the collaboration between Poplar Studio, VRTX Labs, 8th Wall, Adobe, Accenture, Cheetah Digital and MAPP services.
The advent calendar experience is accessible to all customers from their physical advent calendar via a QR code. Users can also access the campaign using a link shared in Doritos’ social media marketing efforts – all propped up by extensive analytics for metric support.
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