NYX Professional Makeup offered customers a special limited discount for their makeup range inspired by the Netflix series Money Heist (La Casa de Papel), accessible via this Snapchat Lens in selected stores only.

Find out what NFL team you support says about the kind of wine you’d like to drink.

Wow your friends with what you plan to get or look like at Christmas behind this augmented mini fitting room curtain.

Spot the difference? Ray Ban let TikTok users virtually try on their iconic sunglasses.

The Mr Bones mascot is showing you how Kiehl’s excavates for the raw materials of their skin care products in a sustainable way.

Mask on! Audi’s encouraging users to protect themselves during the COVID-19 pandemic.

Embrace the ambience of the wild west that this Tom Ford fragrance can offer.

Try on different shades from YSL’s The Slim collection, an innovative range providing longer-lasting matte finish.

Show solidarity and support against street harassment with this filter designed for L’Oréal Paris.

MAC Cosmetics is getting you exciting for the holidays by inviting you inside their eccentric, makeshift store.

Virtually try on Dior’s B27 sneakers in a variety of different colours!

Foxy, Sin or Half Baked? Let this randomiser decided which of Urban Decay’s mini palettes best suits you along with a custom tagline.

To celebrate the 20th anniversary of her first English album ‘Laundry Service’, Shakira invites her fans to through her various looks over the course of her career.

Hankel brand Schwarzkopf used TikTok to raise awareness for their Go2B makeup range, with this randomiser asking users to share the different ways they can incorporate the products into their look.

In conjunction with her ‘Planet Her’ album campaign, US rapper Doja Cat collaborated with bottled water brand LIFEWTR to give fans a chance to win prizes as part of a selfie sweepstakes.

American DJ Diplo is also jumping on the AR bandwagon, this time with an Instagram filter to promote his song ‘Promises’.