Gucci absolutely killed it with its new Instagram filter which lets a robotic hand get over your head and start applying mascara on our eyelashes. Tap to apply another layer and make it even thicker! Available on GucciBeauty’s Instagram.

PepsiCo and Doritos wanted to incorporate an AR element to their popular Doritos holiday advent calendar.

They approached Poplar Studio to help define the best way to use AR and to produce each of the experiences for users to unlock each day of the December period – 1 experience per day.

Poplar Studio produced 25 WebAR experiences using 8th Wall technology for each of the 25 days leading up to Christmas, all in a digital advent calendar format.

NYX Professional Makeup released a Halloween Cirque Du Soleil-inspired makeup range and approached us to help them produce this year’s Halloween AR filter campaign based on the range.

The experience begins with a pair of red curtains opening to introduce six acts, each of which corresponds to a different look. By tapping on the characters corresponding to each act, users can access virtual makeup try-on filters and adopt one of six distinct looks: salty siren, slithering enchantress, angel face, firecracker, dragon baddie and pretty pony.

Maybelline wanted a Snapchat templated solution for lipstick try-ons that could be re-used across their territories, languages and for different products. We created a step-by-step guide to show Maybelline how to easily swap out lip colour shades, names of products and logos with ease so that the filter can be infinitely reused.

Française des Jeux, the operator of France’s national lottery games, worked with us to create this addictive mini-game to promote the Tour De France, complete with avatars, leaderboards. The rules of the game are simple: to become the fastest cyclist to complete the Tour.

We worked with Sotheby’s on another AR experience focused on pieces being auctioned by the house, in this case a rare Monet masterwork making an appearance at an upcoming biennale. The experience allowed users on Instagram to place the rare masterpiece on their own walls.

Macmillan, the publisher of the Shadow and Bone books, commissioned an experience intended to help users understand the world of the Grisha from the books and TV series.

We created a WebAR experience that brought to life the mystery and story surrounding the Grishaverse world, all laid out on its map.

Using the printed map, users could scan a QR code with their mobile phone to activate the AR experience and then focus their camera on it. Immediately, the map came to life with animations. The user could then focus their camera on different regions of the map to see animated landmarks, which they could tap on to activate voiceover and text.

Owkin, a medical AI company, commissioned this image tracker experience to explore the future of digital pathology. All the user has to do is scan a QR code to activate the experience and then point their mobile device at one of the images provided to learn more about Owkin’s AI. The user is then challenged by a series of questions, swiping left or right to answer. Afterwards, the game informs the user of whether they answered correctly and why.

NYX Professional Makeup wanted to take advantage of Halloween, their highest grossing sales period of the year. To do this, we launched an effect on Instagram and Snapchat to promote their new collection, which showcases their partnership with Cirque Du Soleil. This marks the third collaboration between Poplar Studio and NYX Professional Makeup on a Halloween filter.

The experience contains 6 characters behind a pair of red curtains: salty siren, slithering enchantress, angel face, firecracker, dragon baddie and pretty pony. Users can tap on each of the characters to virtually try on their corresponding makeup looks, while also experiencing matching background elements, making it a fun immersive social media filter and not just a try-on.

To showcase Yves Saint Laurent’s lipstick ‘The Bold’ in a fun and engaging way, they decided to commission a TikTok effect.

We produced a Branded Effect that enables users to try on different shades, with the 3D model of the lipstick materialising in front of their mouth and applying colour. After selecting their shade of choice, users are invited to show their boldest moves by posing in a series of photos, to create a collage that can be shared with their followers.

To promote their new Lip Bond Lipstick, Urban Decay wanted to bring the user into the world of their brand.

We created a fun mini-game for Snapchat users which turns the ‘try-on’ concept on its head by prompting users to ‘catch’ falling lips to instantly have those shades applied to their own mouths. Users were also able to take snaps of themselves in the true Urban Decay look and feel.

Urban Decay asked us to create an experience that showcased the brand’s mini palette products while feeling authentically Urban Decay.

We created a Snapchat and Instagram effect showcasing 3 looks that represent each of the new colour makeup palettes, each with their own theme and storyline. To showcase these, we added a randomiser effect to create an element of surprise, turning the user into one of three characters depending on their result

FERONA are allowing customers to visualise bespoke couture pieces with 3D and virtually try them on with AR, as part of the ecommerce journey.

Louvolite provide a blinds visualisation tool for sales agents and customers using their ecommerce mobile app, to visualise and show off the special features of the blinds.

Shopify found a way to use 3D modelling and AR to showcase editor picks of products at their Berlin Memento Store.

L’Oréal created a 3D avatar to introduce attendees to their “Makeupverse” event to some of their new line launches.