Blog
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Meet the creator of “Broken” with 41 million AR impressions
Meet Anrick Bregman, interactive director of twenty years with a focus on virtual and augmented reality for the last ten. Anrick has worked as an independent director for many organisations and companies around the world, but lately, he’s focused on researching Augmented and Virtual Reality products and technologies through his studio. We recently had the...
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5 amazing augmented reality museum experiences
“Augmented reality is transforming museums,” writes Miranda Katz for Wired. What is notable about her article is not just how well it’s written, but the date it was published — 2018, well before the pandemic. While it is true that COVID-19 forced many museums to rethink how they operate and exhibit their collections, the fact...
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6 augmented reality theme park experiences transforming the industry
The COVID-19 pandemic left no industry unscathed, but event-focused businesses have had a particularly challenging period. Disney, for example, said that the COVID-19 outbreak resulted in its parks experiencing a $2.4 billion loss in operating income. Unfortunately, it’s unlikely that other theme parks fared much better. Luckily, things are finally looking up for theme parks. Consumers...
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How to run a successful Instagram AR filter campaign: 3 ideas
The popularity of augmented reality (AR) on social media is growing. In 2020, more than 40 million people in the US alone interacted with AR filters on social media platforms at least once a month. For brands looking to market their products on Instagram, an AR filter campaign can be an easy way to both...
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Augmented reality education: 5 solutions for more immersive learning
Even before the COVID-19 pandemic, bringing education up to date with technological developments was high on the agenda for many educators. Through technologies from artificial intelligence (AI) to virtual reality (VR) to augmented reality education (AR), future-forward teachers and training managers have been pioneering new learning methodologies for quite some time. However, as the world...
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Social commerce examples: 3 ways AR is the future of sales
The rise in daily social media usage shows no sign of slowing down. In 2012, online users spent an average of 90 minutes on social media. Fast forward to 2020, and on average, we now dedicate 145 minutes to social media apps each day. Depending on who you ask, that may or may not sound...