Blog

Blog -

4 Best Practices To Keep In Mind For Your AR Advertising Campaign

This article was originally published on AR Insider.   AR is continuing to establish itself as a popular form of marketing and advertising, now projected to reach $8.8 billion by 2023 according to ARtillery Intelligence. This comes as no surprise, considering that AR advertising is proving to be much more effective than other marketing channels, showing conversion rates...

Blog -

AR In Sport: 8 Ways It’s Revolutionising The Industry

Augmented reality has been quickly gaining traction in the sports world. AR is being used across the board to improve broadcast coverage, enhance the fan experience, promote sports events and sponsors’ products and even train athletes. At this time, AR is particularly powerful for marketing use cases, due to the fact that there are currently...

Blog -

5 Fun Augmented Reality Christmas Ideas For Your AR Campaign

Holidays are great opportunities to create marketing and advertising campaigns that are guaranteed to drive traffic, captures and shares. There is no more profitable time to launch a campaign like this than Christmas. Christmas is a period when people turn to social media to share in the festive spirit or pass the long holiday hours....

Blog -

AR Entertainment: 4 Great Uses of AR in the Industry

AR is fast disrupting industries across the board, from retail to healthcare, bringing new and exciting opportunities for brand engagement and word of mouth sharing. The entertainment industry – including film, theatre and museums – are particularly well suited to the benefits of AR, whether the goal is to improve brand recognition or sell more...

Blog -

Poplar Launches New Essential Guide On AR: How To Revolutionise Your Marketing Strategy With Augmented Reality

Poplar, the augmented reality creative platform that provides AR campaigns on demand, is pleased to announce it has released a new essential guide entitled How To Revolutionise Your Marketing Strategy With Augmented Reality. The guide offers a comprehensive overview of how augmented reality can be used in Marketing and Advertising. It starts with the basics,...

Blog -

7 Ways You Can Promote Your AR Experience

You’ve created an amazing AR experience and are excited to share it with the world, but what’s next? One of the questions we hear the most from our customers is how they can effectively share their effects to make the most of their augmented marketing strategies. However, a lot of brands are still struggling to...