Category - Advertising
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Augmented reality watch try-ons: how they help brands sell more
Time is not running out for the wristwatch. In 2019, a report from The NPD Group found that compared to 2015, more adults were wearing watches. Fast forward to 2022 and the watch industry is going just as strong. But just because people are buying watches (and are expected to continue doing so) doesn’t mean...
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Google Swirl ads: 8 campaigns from top brands
With people increasingly shopping online and many individuals still wary of entering physical stores due to the pandemic, brands need to answer one key question: how can they bring their products to life digitally? Enter Google Swirl ads. Introduced in beta in 2019, Google Swirl, an interactive ad format featuring 3D product models, was made available...
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AR analytics: Measuring the success of your AR ecommerce campaign
Any retailer knows that the key to creating — and then replicating — successful ecommerce campaigns is measuring their effectiveness. Whether they track revenue or total customer acquisition, retailers have a number of metrics at their disposal to help them estimate the marketing ROI of any “conventional” ad they launch. Augmented reality (AR) campaigns, which...
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6 augmented reality luxury experiences to delight customers with
2020 was a bad year for the luxury industry. As the pandemic hit, the market for luxury items fell from $330.9 billion to $224.8 billion — a 32% decline. While these are woeful statistics, they’re not exactly surprising. COVID-19 shuttered most stores, not just luxury ones. And although many shoppers turned to e-commerce to satisfy...
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Augmented reality marketing: how brands can beat competitors with it
From influencer marketing and SEO-enriched content to podcasting and live streaming, there are a ton of methods proactive marketers could use to promote their brand. However, if there is one tactic that should be in every forward-thinking marketer’s strategy, it is augmented reality marketing (AR marketing). An interactive experience that lets users superimpose visual elements,...
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Immersive advertising: the what, why, and how
Advertisers today have one big problem: people hate ads. A recent research paper surveying consumers across five countries on how they feel about ads found that only 24% of people agreed with the statement “I like it [advertising] generally; it can be enjoyable.” The rest (76%) said they don’t care either way or dislike ads. ...