Poplar raises $2.6m to address growing appetite for augmented reality during lockdown

Poplar has closed a $2.6 million investment, led by Fuel Ventures, to push its ambition to become the world’s leading augmented reality (AR) creative platform. The venture has now raised $3.5 million in total funding as it looks to grow the business and further develop its tech. This seed round, which sees Haatch Ventures, Ascension

Read More »

MG Motor Leads 3D Immersive Advertising Innovation With New Poplar Campaign

MG Motor, the British automotive brand, recently launched a 3D immersive display advertising campaign using Google Swirl to promote the release of their first car in the Compact SUV segment, the MG Hector. This campaign was developed in collaboration with Poplar, the creative platform that provides 3D and AR campaigns on demand. To drive brand

Read More »

Poplar Launches New Essential Guide On AR: How To Revolutionise Your Marketing Strategy With Augmented Reality

Poplar, the augmented reality creative platform that provides AR campaigns on demand, is pleased to announce it has released a new essential guide entitled How To Revolutionise Your Marketing Strategy With Augmented Reality. The guide offers a comprehensive overview of how augmented reality can be used in Marketing and Advertising. It starts with the basics,

Read More »

Poplar Has Been Selected For The First RLab Accelerator Cohort

RLab Accelerator, the New York City-based accelerator focusing on Extended Reality (XR) and spatial computing, yesterday announced its selection of six startups for its inaugural RLab Accelerator cohort, including Poplar. The accelerator, in collaboration with venture capital firm Super Ventures, reviewed more than 100 applications from startups across 16 countries before arriving at the decision.

Read More »

This New AR Experience From Aladdin the Musical Allows You To Rub Shoulders with the Genie

ar experience

The makers of Aladdin the Musical recently published an AR experience using Facebook, which allows users to immerse themselves in the world of Aladdin. By using AR and creating easily shareable content, they can increase their word-of-mouth and recognition greatly.

Read More »