We are thrilled to announce our new partnership with Raydiant, the leading in-location experiences platform. As part of the partnership, Poplar Studio will offer AR and 3D experiences to be displayable in the in-store digital screens of Raydiant customers, enabling them to enhance their in-store shopping experiences. Among the solutions available will be virtual “try-on” technology, interactive treasure hunts, mini games and more.
The partnership comes at a critical time for retailers, given the challenges of the Covid-19 pandemic, and will best position them to provide a perfect post-pandemic shopping experience that is immersive and safe. While sectors of the public remain hesitant to walk into stores and physically try on clothing and other items, the general trend points towards retail sales growing in the coming months.
With nearly 60% of shoppers using mobile devices to look up product information and pricing while shopping in-store, the partnership is also a natural progression in retail innovation. Through AR and 3D technology such as “magic mirrors” and product visualisation experiences, customers will now be able to visualise products by standing in front of in-store screens, or by scanning QR codes on these screens that will trigger the experiences in their own mobile devices. AR and 3D can help increase customer confidence and are proven ways to increase sales and reduce returns, leading to 90% improved sales conversion rates. In addition, virtual try-on AR experiences can help retailers tackle the limited capacity for stock, allowing customers to engage with these products virtually rather than physically, while remaining in-store.
Also on offer will be AR experiences intended to entertain customers, such as virtual treasure hunts taking customers through the store in search of “easter eggs”, and mini-games to help keep themselves and children entertained while waiting in line.
Of the new partnership, David Ripert, co-founder and CEO of Poplar Studio, said: “The Covid-19 pandemic has only accelerated a trend in physical store closures globally which started a few years ago, in parallel with the rise of e-Commerce. Customers are now not only familiar with digital shopping, but expect to use technology as part of their shopping habits, from product discovery through to conversion. Retailers need to transform their physical offering and adopt new digital tools like AR virtual try-ons and 3D product visualisation, in order to appear innovative, providing a shopping experience that is safe, practical and engaging. By partnering with Raydiant, Poplar Studio is proud to help retailers build the store of the future.”
Bobby Marmahat, CEO of Raydiant, said: “Our #1 goal at Raydiant is to provide businesses with the best solution on the market for creating in-location experiences that “WOW” their customers. As the pandemic comes to an end, shoppers are looking for convenient, enjoyable experiences that make them feel clean and safe. This is why the digital shopping experience has quickly become a must-have for successful retailers everywhere and also why we are thrilled to add Poplar Studios as the next addition to our partner ecosystem Marketplace. We believe that this partnership is the next step to creating a better, more enjoyable in-location experience for retailers everywhere.”
Raydiant’s Experience Management Platform enables organizations to build strong, long-lasting relationships with their employees and customers by helping them create memorable, interactive experiences both in-location and in the workplace. Their easy-to-use, plug-and-play, cloud-based solution empowers Raydiant customers to create, manage and scale experiences across 1 or 100,000 locations anytime, anywhere. Founded in April 2017, Raydiant is backed by notable investors, including Bloomberg Beta, Lerer Hippeau, Transmedia Capital, 8VC, Atomic Ventures, and Ron Conway. For more information, please visit https://raydiant.com
About Poplar Studio:
Poplar Studio is the leading AR and 3D platform for marketing and eCommerce. Their project management tools and talent cloud make it easy for brands and retailers to create and deploy AR and 3D experiences across all channels. They increase conversions and reduce returns by empowering customers to visualise products in 3D and try on products through AR. Their clients include L’Oréal, Nestlé, Speedo, J&J, Made.com, PepsiCo, among others. Founded in September 2018, Poplar Studio is backed by international venture capital firms.