Category - Insights

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AR in 2022: 8 tech trends that will shape the year

Although we have seen a dramatic uptake in augmented reality (AR) adoption in 2021, as a consumer-facing technology, AR still has massive room for growth. In the long run, a major part of this growth will involve the evolution of new frameworks and even “metaverses”. Indeed, how consumers use AR at the end of this...

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AR analytics: Measuring the success of your AR ecommerce campaign

Any retailer knows that the key to creating — and then replicating — successful ecommerce campaigns is measuring their effectiveness. Whether they track revenue or total customer acquisition, retailers have a number of metrics at their disposal to help them estimate the marketing ROI of any “conventional” ad they launch.  Augmented reality (AR) campaigns, which...

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Key augmented reality trends for 2021 (part 3)

Trends in fast-moving spaces like augmented reality (AR) are notoriously difficult to call. While last year turned many predictions on their heads, one thing that did happen was widespread digital transformation. For AR, 2020 also saw consumer interest, brand adoption, and technological capability advance tremendously. Consequently, AR uptake among retailers and brands has snowballed. Between...

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Key augmented reality trends for 2021 (part 2)

The key augmented reality trends of 2021 will be a continuation of this year’s worldwide digital transformation. Whether the kitchen table became your new office or phrases like “social distancing” entered your vocabulary, the events of 2020 transformed our world in ways that would have been unimaginable even a year ago.  Some aspects of this...

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Key augmented reality trends for 2021 (part 1)

Looking at today’s augmented reality (AR) trends shows just how far this technology has come. Since the first commercial use of AR technology in a 2008 BMW advertisement, AR quickly reached mainstream consumer consciousness and widespread usage, recently overtaking virtual reality in the process. Today, almost 75% of consumers aged between 16 and 44 are...

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Meet the creator behind the Spooky Welly Walk brief

I got the chance to catch up with Paul, the creator who won the Roy Castle brief. Paul runs his own agency called Gloam and first came across the digital 3D world space in the 90s and worked in creative industries since, including being a radio producer at BBC 6 Music & Radio 2. I...