Key Augmented Reality Trends For 2021 (part 3)

AR trends

Trends in fast-moving spaces like augmented reality (AR) are notoriously difficult to call. While last year turned many predictions on their heads, one thing that did happen was widespread digital transformation. For AR, 2020 also saw consumer interest, brand adoption, and technological capability advance tremendously. Consequently, AR uptake among retailers and brands has snowballed. Between

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Key Augmented Reality Trends For 2021 (part 2)

AR trends

The key augmented reality trends of 2021 will be a continuation of this year’s worldwide digital transformation. Whether the kitchen table became your new office or phrases like “social distancing” entered your vocabulary, the events of 2020 transformed our world in ways that would have been unimaginable even a year ago.  Some aspects of this

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Key Augmented Reality Trends For 2021 (part 1)

augmented reality trends

Looking at today’s augmented reality (AR) trends shows just how far this technology has come. Since the first commercial use of AR technology in a 2008 BMW advertisement, AR quickly reached mainstream consumer consciousness and widespread usage, recently overtaking virtual reality in the process. Today, almost 75% of consumers aged between 16 and 44 are

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Poplar Launches New Essential Guide On AR: How To Revolutionise Your Marketing Strategy With Augmented Reality

Poplar, the augmented reality creative platform that provides AR campaigns on demand, is pleased to announce it has released a new essential guide entitled How To Revolutionise Your Marketing Strategy With Augmented Reality. The guide offers a comprehensive overview of how augmented reality can be used in Marketing and Advertising. It starts with the basics,

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Augmented Reality Retail: How It’s Transforming the Industry

augmented reality retail

Augmented reality is improving the way the retail industry works dramatically. From virtual try-ons and fitting rooms to in-store AR experiences, retailers are rapidly adopting AR. They want to provide their customers with a more enjoyable shopping experience leading to an increase in sales.

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