Category - Insights

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Meet the creator behind the Spooky Welly Walk brief

I got the chance to catch up with Paul, the creator who won the Roy Castle brief. Paul runs his own agency called Gloam and first came across the digital 3D world space in the 90s and worked in creative industries since, including being a radio producer at BBC 6 Music & Radio 2. I...

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3D ads: what are they and how do I get started?

Imagine you see an ad for a product you’ve been thinking of buying on your phone screen. You look closer and the ad prompts you to tap on it and interact with it. You realise you can zoom in and out and rotate the product from side to side to observe it more closely. Suddenly,...

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3 conversion metrics showing the impact of augmented reality [infographic]

Augmented reality in 2020 is more than just a trend. It has yielded real results for brands, and kept consumers coming back for more. AR is a powerful tool that consumers no longer just desire, but expect. Brands who have implemented AR in retail, education and healthcare are now reaping performance benefits and seeing increases...

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Poplar Studio launches new essential guide on AR: How To Revolutionise Your Marketing Strategy With Augmented Reality

Poplar Studio, the augmented reality creative platform that provides AR campaigns on demand, is pleased to announce it has released a new essential guide entitled How To Revolutionise Your Marketing Strategy With Augmented Reality. The guide offers a comprehensive overview of how augmented reality can be used in Marketing and Advertising. It starts with the...

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7 ways to promote AR experiences with an augmented marketing strategy

You’ve created an amazing AR experience and are excited to share it with the world, but what’s next? One of the questions we hear the most from our customers is how they can effectively share their effects to make the most of their augmented marketing strategy. However, a lot of brands are still struggling to...

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5 augmented reality statistics that prove AR is the future [infographic]

These AR statistics are further proof of the impact that augmented reality has already had and of the success it will bring to many industries. The AR industry is already large and is expected to only get larger, especially with instagram releasing AR effects this summer.