Category - Retail
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Augmented reality art gallery, museum & retailer experiences: 6 cases
According to an international survey on consumer tourism choices in a post-pandemic world, people can’t wait to get back to museums and galleries. However, to cater to individuals who may not feel confident venturing out to an art gallery just yet, as well as those who have embraced new technologies such as virtual reality (VR)...
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Brands in the metaverse: everything you need to know
Coined in 1992 by the science fiction writer Neal Stephenson in his novel “Snow Crash,” the term “metaverse” has gained momentum since the COVID-19 pandemic triggered a digital turning point. Proving that the metaverse is more than just a buzzword, tech titans like Microsoft CEO Satya Nadella, who wants to build an “enterprise metaverse” for...
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How augmented reality jewellery try ons supercharge sales for retailers
Augmented reality (AR), a technology based on enhancing the real-world environment with computer-generated elements, is quickly gaining traction across many industries, including retail. From makeup to furniture to eyeglasses, many brands are already empowering their customers with the ability to experience products through AR and 3D modelling before they make a purchase. The reason why...
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Visual search ecommerce: how brands can stand out to customers shopping with their camera
Chances are, when you want to learn something, go somewhere, or buy something, you turn to Google. While Google does not reveal the exact search volume it sees every day, it’s estimated that the world’s most popular search engine processes about 63,000 search queries a second, which is around 5.6 billion searches a day. However,...
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How YouTube AR and shopping tools can grow engagement for brands
More than two billion. That’s how many people visit YouTube each month. And the number is growing. Already the most popular platform on the internet, YouTube increased its share of users by 8% between 2019 and 2021. Compare that to Facebook, whose user base of 69% has remained unchanged for the last three years. Unsurprisingly,...
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AR smart glasses use cases for consumers: everything you need to know
Back in 2012, the world was buzzing with interest in Google Glass. The next frontier in wearable technology at the time, Google Glass promised consumers the ability to augment their vision with a head-up display rivalling those seen in first-person action games. But Google Glass failed before it could even get to the consumer market....