Category - Retail
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How augmented reality events can transform customer engagement
Augmented reality events experiences offer brands a way to engage customers in a novel fashion while also mitigating some of the lasting effects of the pandemic. Although the significant threat of COVID-19 might have passed in many countries, its impact on public behaviour is unlikely to dissipate immediately. As much as people are looking forward...
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Pinterest AR: how brands can use in their shopping campaigns
With a year-over-year increase of 37% in monthly active users in 2020, brands can’t afford to ignore Pinterest’s audience of 459 million consumers, many of which need only a small nudge to make a purchase. Now, with Pinterest AR, that is even more the case. More than half of visitors to Pinterest are eager to buy...
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Snapchat social commerce: get started with AR shopping
With almost four billion people using social media globally, it’s no surprise that companies around the world are looking to capitalise on Snapchat social commerce. Snapchat is at the centre of this growing movement, offering a range of advertising options. From Story Ads and Snap Ads that showcase product collections to Dynamic Ads that allow businesses...
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TikTok shopping: everything brands need to know
Social media companies like Instagram and Snapchat have already increased reach and revenue for businesses by socialising the customer experience. Now, TikTok is taking the trend one step further by integrating AR into their viral media content and TikTok shopping initiatives. The company’s short-form visual media format has made it a crowd favourite among Gen...
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3D product modelling: how to use it on your ecommerce website
3D product modelling is transforming online retail. With more customers shopping online than ever before, brands are increasingly turning to new innovative technologies in order to stand out in a crowded marketplace. A leader when it comes to visual marketing techniques, 3D product modelling can inspire customers to act. Often, 3D technologies go hand in...
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How augmented reality can boost Instagram ecommerce
Since Facebook’s purchase of Instagram in 2012 the app has come a long way, from being primarily a place for users to share photos, to now becoming an essential platform for retailers thanks to the Instagram ecommerce offerings. A decade after the purchase, influencer culture’s rising importance has led brands to consider more informal ways...