Category - Retail
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Making augmented reality shopping a reality for your ecommerce website
Incorporating augmented reality shopping into your ecommerce site is a great way to improve top-line revenue and customer satisfaction. According to Deloitte, 71% of shoppers would shop more often if they could use AR experiences while doing so, and 61% would choose stores with AR over those without it. With customer demand for AR growing...
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How augmented reality furniture “try ons” can improve online sales
From cars to pretzels, augmented reality is catalysing a transformation in how consumers engage with retail products. However, if you had to choose one area where AR is most rapidly gaining traction, it has to be augmented reality furniture try ons. In fact, research shows that furniture is one of the main products customers want...
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AR ecommerce and 3D ecommerce: how they’ll transform retail
As the world moves online, augmented reality ecommerce and 3D ecommerce allow consumers to interact with your product listings without leaving their home. Making the digital world more tangible in this way will become increasingly necessary for ecommerce stores, as pandemic-driven trends become long-term behavioural changes. Across society, what was a slow move towards increased...
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3D ads: what are they and how do I get started?
Imagine you see an ad for a product you’ve been thinking of buying on your phone screen. You look closer and the ad prompts you to tap on it and interact with it. You realise you can zoom in and out and rotate the product from side to side to observe it more closely. Suddenly,...
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MG Motor launch 3D immersive advertising campaign with Poplar Studio
MG Motor, the British automotive brand, recently launched a 3D immersive display advertising campaign using Google Swirl to promote the release of their first car in the Compact SUV segment, the MG Hector. This campaign was developed in collaboration with Poplar Studio, the creative platform that provides 3D and AR campaigns on demand. To drive...
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How makeup virtual try on will save the beauty industry
The year is 2020 and, as the extended quarantine due to COVID-19 confines consumers to their homes and beauty shops deemed non-essential close their doors, beauty brands are seeing their sales slump. Despite this, the demand for beauty products isn’t going anywhere; Google Trends reveals that Google searches for terms such as “makeup online store”...