Category - Retail
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4 augmented reality Christmas effects to win Christmas 2021
The COVID-19 pandemic dramatically changed how people celebrated Christmas last year, and although the world has made enormous progress since 2020, the festive period this year will also be very different from what we’re used to. However, while things like Christmas parties and markets may be cancelled, gift-giving is alive and well. In fact, almost...
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Augmented reality for ecommerce: the what, why, and how
Arguably one of the most important trends in ecommerce, augmented reality (AR) is going to change the retail landscape for good. Brands like IKEA, Sephora, Warby Parker, Gucci, ASOS, and Amazon have all used AR to make shopping easier and more fun, but now, even smaller businesses are turning to this still relatively novel technology...
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6 augmented reality luxury experiences to delight customers with
2020 was a bad year for the luxury industry. As the pandemic hit, the market for luxury items fell from $330.9 billion to $224.8 billion — a 32% decline. While these are woeful statistics, they’re not exactly surprising. COVID-19 shuttered most stores, not just luxury ones. And although many shoppers turned to e-commerce to satisfy...
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Social commerce examples: 3 ways AR is the future of sales
The rise in daily social media usage shows no sign of slowing down. In 2012, online users spent an average of 90 minutes on social media. Fast forward to 2020, and on average, we now dedicate 145 minutes to social media apps each day. Depending on who you ask, that may or may not sound...
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Augmented reality cosmetics: 6 experiences to inspire you
As demonstrated by brands such as Sephora, Nordstrom, and Macy’s, augmented reality is quickly gaining traction in the beauty industry. While many beauty companies adopted AR during the pandemic for hygiene and safety reasons, many others are likely to continue experimenting with the technology even when things return to normal. However, it’s not just makeup...
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Augmented reality fashion: 4 ways it’s influencing people’s wardrobes
According to recent statistics, customers are buying more clothes online than ever. However, for retailers, increased sales don’t always translate into sustainable top-line growth. One reason for that is that online clothes shopping has a big problem: returns. Research shows that e-commerce apparel returns can range anywhere between 50% to 80% compared to in-store return...