Case studies

Case study -
Selfridges – Christmas of Dreams
Selfridges invited users to enter their enchanted wonderland with this Christmas-themed face filter.

Case study -
NYX Professional Makeup – The Twisted World of Oz
NYX inspired users to try fresh Halloween looks with this twisted take on The Wonderful Wizard of Oz.

Case study -
Maybelline – #LiftMyMood
Maybelline lifted its brand awareness and the moods of TikTokers thanks to this AR-inspired Hashtag Challenge.

Case study -
Orendt Studios – Furniture visualisation
Orendt Studios was looking for an AR solution to visualise furniture in customers' homes using only a mobile device.

Case study -
Eating Our Way To Extinction – Skull
The producers of an important documentary engaged premiere guests with this striking Instagram world effect.

Case study -
Harris Reed x Missoma
Missoma created an AR campaign that celebrated people embracing all the layers of themselves.