ViacomCBS – The SpongeBob Movie

We wanted to engage SpongeBob fans, parents and kids and enhance shoppers’ experiences on-pack. A SpongeBob AR photo filter was the perfect solve and Poplar brought a wealth of expertise and support as we brought this to life for the first time as part of our national retail promotion.

Ross Archer-Haynes, Senior Director, Retail Marketing, ViacomCBS

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