“Sky Wrapped” TikTok Branded Effect

The challenge

To celebrate 2024 coming to a close, Sky launched their “Sky Wrapped” campaign which looked back at a stellar year of top-class TV through a targeted influencer marketing campaign aimed at a Gen Z audience.

Sky needed something visually striking, repeatable, and with playtime that lasted over a minute to drive engagement with key demographics through branded influencer content that boosted awareness of Sky as a streaming platform to an underrepresented Gen Z audience.

Our approach

Alongside OK COOL, we produced a bespoke branded randomiser effect for TikTok that powered a coordinated influencer marketing campaign. The hand-picked creators generated content that reached upwards of 11 million viewers, leading to over 750,000 creators trying the filter themselves!

The branded effect encouraged TikTokers to share their results, with thousands of personalised videos being produced that tapped into the shared end-of-year nostalgia on the platform.

Poplar Studio’s innovative approach to interactive marketing enabled us to create an engaging campaign that captivated our client’s audience and significantly boosted their brand awareness amongst Gen Z consumers. The team’s creativity, adaptability, and comprehensive skillset were evident throughout the project, and is reflected in the 10m+ views the experience received. We look forward to future collaborations with Poplar Studio to continue pushing the boundaries of immersive brand experiences.

Morgane Roos-Carreira, Account Manager at OK COOL