Blog

Blog - September 25, 2019

Poplar Studio has been selected for the first RLab Accelerator cohort

RLab Accelerator, the New York City-based accelerator focusing on Extended Reality (XR) and spatial computing, yesterday announced its selection of six startups for its inaugural RLab Accelerator cohort, including Poplar Studio. The accelerator, in collaboration with venture capital firm Super Ventures, reviewed more than 100 applications from startups across 16 countries before arriving at the...

Blog - September 18, 2019

Zappar image tracking tutorial

Here at Poplar Studio we’re really excited about web-based augmented reality, so we are very happy that Zappar has started supporting WebAR content creation. This tutorial is a step-by-step walkthrough on how to produce a WebAR experience using Zappar’s image tracking technology:  1. Sign up for ZapWorks Studio (free for 30 days) and download ZapWorks...

Blog - September 6, 2019

How to share your AR effects on Facebook, Instagram, Snapchat and the web

It’s not surprising if you’re still confused about how to share your AR effects. After all, there is a myriad of platforms currently supporting AR, and each of them is different. In this article we give you a quick overview of the different ways you can share your AR effect across all major platforms: Facebook,...

Blog - September 4, 2019

Speedo embraces AR with Poplar Studio-powered virtual try-on features

Speedo, the swimwear and swimming accessories brand and subsidiary of the British Pentland Group, recently announced the launch of a virtual try-on feature in three of their UK stores and on their website, which allows customers to visualise swimming goggles on their face before purchase. This augmented reality (AR) experience was developed in collaboration with...

Blog - September 3, 2019

Interview with Clay Weishaar, aka WRLD SPACE

There’s no doubt that AR is a rapidly growing industry. Big names such as Snapchat and Facebook are helping to fuel this growth by providing their own tools, which allow creators to build their own AR experiences. One such creator is Clay Weishaar, aka WRLD SPACE. When Clay messaged us on Poplar Studio’s Instagram account,...

Blog - August 28, 2019

Why WebAR will change the face of AR forever

There is no question that AR is an incredibly powerful and innovative tool, but its adoption can sometimes feel a little slow, particularly when it comes to brands. Perhaps one of the main reasons is that AR can still pose certain barriers to adoption, as it often requires users to have a particular app installed,...