Category - Use cases
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Augmented reality marketing: how brands can beat competitors with it
From influencer marketing and SEO-enriched content to podcasting and live streaming, there are a ton of methods proactive marketers could use to promote their brand. However, if there is one tactic that should be in every forward-thinking marketer’s strategy, it is augmented reality marketing (AR marketing). An interactive experience that lets users superimpose visual elements,...
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Immersive advertising: the what, why, and how
Advertisers today have one big problem: people hate ads. A recent research paper surveying consumers across five countries on how they feel about ads found that only 24% of people agreed with the statement “I like it [advertising] generally; it can be enjoyable.” The rest (76%) said they don’t care either way or dislike ads. ...
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5 amazing augmented reality museum experiences
“Augmented reality is transforming museums,” writes Miranda Katz for Wired. What is notable about her article is not just how well it’s written, but the date it was published — 2018, well before the pandemic. While it is true that COVID-19 forced many museums to rethink how they operate and exhibit their collections, the fact...
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6 augmented reality theme park experiences transforming the industry
The COVID-19 pandemic left no industry unscathed, but event-focused businesses have had a particularly challenging period. Disney, for example, said that the COVID-19 outbreak resulted in its parks experiencing a $2.4 billion loss in operating income. Unfortunately, it’s unlikely that other theme parks fared much better. Luckily, things are finally looking up for theme parks. Consumers...
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How to run a successful Instagram AR filter campaign: 3 ideas
The popularity of augmented reality (AR) on social media is growing. In 2020, more than 40 million people in the US alone interacted with AR filters on social media platforms at least once a month. For brands looking to market their products on Instagram, an AR filter campaign can be an easy way to both...
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Augmented reality education: 5 solutions for more immersive learning
Even before the COVID-19 pandemic, bringing education up to date with technological developments was high on the agenda for many educators. Through technologies from artificial intelligence (AI) to virtual reality (VR) to augmented reality education (AR), future-forward teachers and training managers have been pioneering new learning methodologies for quite some time. However, as the world...