Category - Ecommerce
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A retailer’s guide to virtual fitting rooms online and in-store
Whether they are shopping online or in-store, customers want to know that the item they’re looking to purchase will fit them. At a physical shop, this is easy: customers can use a fitting room. The only problem? Research shows that shoppers don’t actually like trying on clothes in-store. Just 7% of customers enjoy the fitting...
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The Metaverse: the new marketing gold rush
There is a new gold rush here and it’s called the Metaverse. Tech giants and brands are all picking up their picks and shovels to be the first to find Metaverse gold. Meta and Apple are in “deep, philosophical competition” to develop the metaverse. Microsoft is busy building an “industrial metaverse.” And companies from IKEA...
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How a 3D product configurator can grow your e-commerce store
£178 billion. That’s how much online retailers lost to returns in 2021. To put it another way, for every £823 million in sales last year, around £135 million worth of goods were returned. For e-commerce stores, returns have always been a huge problem. Studies show that 20% of products bought over the internet end up...
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Why a 3D digital transformation strategy is essential to retailers
2021 was the year digital transformation really took off. According to research by Foundry, 91% of organisations either adopted a digital-first business strategy or expected to do so soon. Companies are investing an average of $16.5 million on digital technologies from moving operations to public clouds, machine learning (ML), artificial intelligence (AI), and data and...
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9 augmented reality grocery shopping examples
How augmented reality grocery experiences can help boost supermarket and grocery retailers’ conversions. While COVID-19 wreaked havoc on most brick-and-mortar shops, there was one exception: supermarkets remained open as “essential” businesses, with UK shoppers spending £11bn on groceries in November 2020 alone. However, not all of these sales were made in-store. That same month, online...
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Virtual try on jewellery: 7 brands doing it right now
For jewellery retailers, investing in virtual try on jewellery augmented reality (AR) technology to improve the online buying experience may no longer be optional. Although customers still prefer to shop for jewellery in-store, online jewellery sales are rising. Particularly for fine jewellery, online sales are predicted to go from making up just 13% of the...