Category - Ecommerce
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Why mixed reality headsets are the future of shopping
One of our predictions for this year (read our 7 tech trends for 2023 forecast blog) is that mixed reality (MR) headsets might finally become a reality. The leader in MR headsets, for the time being at least, is more than likely going to be Apple. In mid-2022, Apple registered several “Reality” trademarks. Later that...
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AR in 2023: 7 tech trends that will shape the industry
What will 2023 bring in terms of technological developments? Will augmented reality (AR) and virtual reality (VR) go mainstream? Are we finally going to see the arrival of smart glasses that don’t end up making their wearers look like jerks? What other tech trends are on the horizon? These are just some of the questions...
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A retailer’s guide to virtual fitting rooms online and in-store
Whether they are shopping online or in-store, customers want to know that the item they’re looking to purchase will fit them. At a physical shop, this is easy: customers can use a fitting room. The only problem? Research shows that shoppers don’t actually like trying on clothes in-store. Just 7% of customers enjoy the fitting...
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The Metaverse: the new marketing gold rush
There is a new gold rush here and it’s called the Metaverse. Tech giants and brands are all picking up their picks and shovels to be the first to find Metaverse gold. Meta and Apple are in “deep, philosophical competition” to develop the metaverse. Microsoft is busy building an “industrial metaverse.” And companies from IKEA...
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How a 3D product configurator can grow your e-commerce store
£178 billion. That’s how much online retailers lost to returns in 2021. To put it another way, for every £823 million in sales last year, around £135 million worth of goods were returned. For e-commerce stores, returns have always been a huge problem. Studies show that 20% of products bought over the internet end up...
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Why a 3D digital transformation strategy is essential to retailers
2021 was the year digital transformation really took off. According to research by Foundry, 91% of organisations either adopted a digital-first business strategy or expected to do so soon. Companies are investing an average of $16.5 million on digital technologies from moving operations to public clouds, machine learning (ML), artificial intelligence (AI), and data and...