Category - Ecommerce
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From virtual try-on shoes to immersive ads: 4 AR and 3D experiences for footwear brands
Here’s a disconcerting fact for online footwear retailers: almost 9 in 10 shoppers prefer to buy shoes in brick-and-mortar shops instead of online. Although this finding comes from a study that looked at Canadian customers specifically, it is more than likely that consumers in other parts of the world feel the same. As attested by...
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5 ways retailers can use AR for kids’ product promotions
When it comes to playtime, kids spend more time on touchscreen devices than traditional toys. That’s according to a research study from 2014. However, if more recent articles like “Is it wrong to let my child play on my smartphone?” are anything to go by, then the situation is likely continuing on that trend. Still,...
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Augmented reality watch try-ons: how they help brands sell more
Time is not running out for the wristwatch. In 2019, a report from The NPD Group found that compared to 2015, more adults were wearing watches. Fast forward to 2022 and the watch industry is going just as strong. But just because people are buying watches (and are expected to continue doing so) doesn’t mean...
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Livestream shopping and augmented reality: benefits for brands
Livestream shopping is the latest social commerce trend that every retailer needs to keep an eye on. In China, where the phenomenon first emerged, it is already a major sales channel, accounting for more than 10% of total retail ecommerce sales and generating $300 billion of revenue for retailers in 2021. Still a fairly new...
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How virtual try-on eyeglasses experiences boost sales
Glasses retailers can rejoice: the value of the global eyewear market is on an upward trend. Worth around $147 billion in 2021, the market is expected to reach a whopping $197 billion by 2027. A large proportion of these sales will happen through the internet. In 2020, over 44% of adults who bought glasses used...
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Augmented reality sustainability: 6 strategies every brand should try
While COVID-19 has dominated the headlines for the past two years, infectious disease is not the biggest problem we face right now. According to the United Nations, the climate crisis significantly escalated in 2020 and 2021. But, a report by the organisation that will only be released later in 2022 apparently says that “the worst...