Augmented reality events experiences offer brands a way to engage customers in a novel fashion while also mitigating some of the lasting effects of the pandemic. Although the significant threat of COVID-19 might have passed in many countries, its impact on public behaviour is unlikely to dissipate immediately. As much as people are looking forward
Since country-wide lockdowns shuttered retail stores and paused real-world events worldwide, companies have turned to augmented reality and 3D advertising to create much-needed buzz around their brands. However, even though AR campaigns have been proven to be more profitable when compared with traditional methods of advertising, some brands are still not willing to take the
3D product modelling is transforming online retail. With more customers shopping online than ever before, brands are increasingly turning to new innovative technologies in order to stand out in a crowded marketplace. A leader when it comes to visual marketing techniques, 3D product modelling can inspire customers to act. Often, 3D technologies go hand in
Trends in fast-moving spaces like augmented reality (AR) are notoriously difficult to call. While last year turned many predictions on their heads, one thing that did happen was widespread digital transformation. For AR, 2020 also saw consumer interest, brand adoption, and technological capability advance tremendously. Consequently, AR uptake among retailers and brands has snowballed. Between
The key augmented reality trends of 2021 will be a continuation of this year’s worldwide digital transformation. Whether the kitchen table became your new office or phrases like “social distancing” entered your vocabulary, the events of 2020 transformed our world in ways that would have been unimaginable even a year ago. Some aspects of this
Looking at today’s augmented reality (AR) trends shows just how far this technology has come. Since the first commercial use of AR technology in a 2008 BMW advertisement, AR quickly reached mainstream consumer consciousness and widespread usage, recently overtaking virtual reality in the process. Today, almost 75% of consumers aged between 16 and 44 are
It’s not surprising that people are still confused about how to share their AR effects. After all, there is a myriad of platforms currently supporting AR, and each of them is different. In this article we give you a quick overview of the different ways you can share your AR effect across all major platforms:
There is no question that AR is an incredibly powerful and innovative tool, but its adoption can sometimes feel a little slow, particularly when it comes to brands. Perhaps one of the main reasons is that AR can still pose certain barriers to adoption, as it often requires users to have a particular app installed,