Category - TikTok
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6 augmented reality luxury experiences to delight customers with
2020 was a bad year for the luxury industry. As the pandemic hit, the market for luxury items fell from $330.9 billion to $224.8 billion — a 32% decline. While these are woeful statistics, they’re not exactly surprising. COVID-19 shuttered most stores, not just luxury ones. And although many shoppers turned to e-commerce to satisfy...
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AR fitness: 6 ways the fitness industry can gamify exercise
There are two types of people in this world: those who love exercise and those who would do literally anything else to avoid working out. Unfortunately, the number of people who fall within the latter category is growing. A WHO study that used data from more than 300 surveys carried out over 16 years found...
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Augmented reality marketing: how brands can beat competitors with it
From influencer marketing and SEO-enriched content to podcasting and live streaming, there are a ton of methods proactive marketers could use to promote their brand. However, if there is one tactic that should be in every forward-thinking marketer’s strategy, it is augmented reality marketing (AR marketing). An interactive experience that lets users superimpose visual elements,...
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Immersive advertising: the what, why, and how
Advertisers today have one big problem: people hate ads. A recent research paper surveying consumers across five countries on how they feel about ads found that only 24% of people agreed with the statement “I like it [advertising] generally; it can be enjoyable.” The rest (76%) said they don’t care either way or dislike ads. ...
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Social commerce examples: 3 ways AR is the future of sales
The rise in daily social media usage shows no sign of slowing down. In 2012, online users spent an average of 90 minutes on social media. Fast forward to 2020, and on average, we now dedicate 145 minutes to social media apps each day. Depending on who you ask, that may or may not sound...
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Augmented reality cosmetics: 6 experiences to inspire you
As demonstrated by brands such as Sephora, Nordstrom, and Macy’s, augmented reality is quickly gaining traction in the beauty industry. While many beauty companies adopted AR during the pandemic for hygiene and safety reasons, many others are likely to continue experimenting with the technology even when things return to normal. However, it’s not just makeup...