Category - Platforms
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AR fitness: 6 ways the fitness industry can gamify exercise
There are two types of people in this world: those who love exercise and those who would do literally anything else to avoid working out. Unfortunately, the number of people who fall within the latter category is growing. A WHO study that used data from more than 300 surveys carried out over 16 years found...
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Augmented reality marketing: how brands can beat competitors with it
From influencer marketing and SEO-enriched content to podcasting and live streaming, there are a ton of methods proactive marketers could use to promote their brand. However, if there is one tactic that should be in every forward-thinking marketer’s strategy, it is augmented reality marketing (AR marketing). An interactive experience that lets users superimpose visual elements,...
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Immersive advertising: the what, why, and how
Advertisers today have one big problem: people hate ads. A recent research paper surveying consumers across five countries on how they feel about ads found that only 24% of people agreed with the statement “I like it [advertising] generally; it can be enjoyable.” The rest (76%) said they don’t care either way or dislike ads. ...
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6 augmented reality theme park experiences transforming the industry
The COVID-19 pandemic left no industry unscathed, but event-focused businesses have had a particularly challenging period. Disney, for example, said that the COVID-19 outbreak resulted in its parks experiencing a $2.4 billion loss in operating income. Unfortunately, it’s unlikely that other theme parks fared much better. Luckily, things are finally looking up for theme parks. Consumers...
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How to run a successful Instagram AR filter campaign: 3 ideas
The popularity of augmented reality (AR) on social media is growing. In 2020, more than 40 million people in the US alone interacted with AR filters on social media platforms at least once a month. For brands looking to market their products on Instagram, an AR filter campaign can be an easy way to both...
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Social commerce examples: 3 ways AR is the future of sales
The rise in daily social media usage shows no sign of slowing down. In 2012, online users spent an average of 90 minutes on social media. Fast forward to 2020, and on average, we now dedicate 145 minutes to social media apps each day. Depending on who you ask, that may or may not sound...