Category - Platforms
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How YouTube AR and shopping tools can grow engagement for brands
More than two billion. That’s how many people visit YouTube each month. And the number is growing. Already the most popular platform on the internet, YouTube increased its share of users by 8% between 2019 and 2021. Compare that to Facebook, whose user base of 69% has remained unchanged for the last three years. Unsurprisingly,...
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How augmented reality events can transform customer engagement
Augmented reality events experiences offer brands a way to engage customers in a novel fashion while also mitigating some of the lasting effects of the pandemic. Although the significant threat of COVID-19 might have passed in many countries, its impact on public behaviour is unlikely to dissipate immediately. As much as people are looking forward...
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Snapchat AR: how brands can create their own branded lenses
With more U.S. users than Twitter and TikTok combined, and a 22% year-over-year gain in 2020, Snapchat offers a unique opportunity for brands looking to make their mark in the field of social commerce. Fortunately, the platform’s innovative AR features make it easy to set up a custom branded Snapchat campaign. Snapchat’s 280 million daily...
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Pinterest AR: how brands can use in their shopping campaigns
With a year-over-year increase of 37% in monthly active users in 2020, brands can’t afford to ignore Pinterest’s audience of 459 million consumers, many of which need only a small nudge to make a purchase. Now, with Pinterest AR, that is even more the case. More than half of visitors to Pinterest are eager to buy...
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Snapchat social commerce: get started with AR shopping
With almost four billion people using social media globally, it’s no surprise that companies around the world are looking to capitalise on Snapchat social commerce. Snapchat is at the centre of this growing movement, offering a range of advertising options. From Story Ads and Snap Ads that showcase product collections to Dynamic Ads that allow businesses...
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TikTok shopping: everything brands need to know
Social media companies like Instagram and Snapchat have already increased reach and revenue for businesses by socialising the customer experience. Now, TikTok is taking the trend one step further by integrating AR into their viral media content and TikTok shopping initiatives. The company’s short-form visual media format has made it a crowd favourite among Gen...