Category - Instagram

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8 virtual try on clothing examples to inspire fashion brands

While sectors like furniture, beauty, and eyewear have been offering AR experiences for quite some time, the fashion industry has lagged behind. Mapping clothes to the human body with AR is complicated because you have to ensure that a garment adapts to unique body shapes and moves with the person “wearing” it. Although not yet...

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Augmented reality ring try-ons: jewellers’ key to increasing sales and reducing returns

The Covid-19 pandemic did not stop people from buying jewellery. If anything, it prompted them to spend more on ornamental pieces. In 2020, a typical US household purchased $475 worth of jewellery, almost 10% more than in 2019. And in a recent survey, three-quarters of consumers said they expect to spend the same or more...

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How virtual try-on eyeglasses experiences boost sales

Glasses retailers can rejoice: the value of the global eyewear market is on an upward trend. Worth around $147 billion in 2021, the market is expected to reach a whopping $197 billion by 2027. A large proportion of these sales will happen through the internet. In 2020, over 44% of adults who bought glasses used...

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6 augmented reality luxury experiences to delight customers with

2020 was a bad year for the luxury industry. As the pandemic hit, the market for luxury items fell from $330.9 billion to $224.8 billion — a 32% decline.  While these are woeful statistics, they’re not exactly surprising. COVID-19 shuttered most stores, not just luxury ones. And although many shoppers turned to e-commerce to satisfy...

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Augmented reality marketing: how brands can beat competitors with it

From influencer marketing and SEO-enriched content to podcasting and live streaming, there are a ton of methods proactive marketers could use to promote their brand. However, if there is one tactic that should be in every forward-thinking marketer’s strategy, it is augmented reality marketing (AR marketing). An interactive experience that lets users superimpose visual elements,...

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6 augmented reality theme park experiences transforming the industry

The COVID-19 pandemic left no industry unscathed, but event-focused businesses have had a particularly challenging period. Disney, for example, said that the COVID-19 outbreak resulted in its parks experiencing a $2.4 billion loss in operating income. Unfortunately, it’s unlikely that other theme parks fared much better. Luckily, things are finally looking up for theme parks. Consumers...