Category - Instagram
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Augmented reality analytics: measuring the success of your AR campaign
Since country-wide lockdowns shuttered retail stores and paused real-world events worldwide, companies have turned to augmented reality and 3D advertising to create much-needed buzz around their brands. However, even though AR campaigns have been proven to be more profitable when compared with traditional methods of advertising, some brands are still not willing to take the...
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Augmented reality advertising: what you need to know
Most marketers now regard augmented reality advertising as the best tool for increasing engagement in 2021. That said, it’s essential to remember that augmented reality advertising is not a single format or practice. Thanks to the continued development of AR technology, augmented reality advertising now encompasses a range of formats and can be delivered through...
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How augmented reality can boost Instagram ecommerce
Since Facebook’s purchase of Instagram in 2012 the app has come a long way, from being primarily a place for users to share photos, to now becoming an essential platform for retailers thanks to the Instagram ecommerce offerings. A decade after the purchase, influencer culture’s rising importance has led brands to consider more informal ways...
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How to share your AR effects on Facebook, Instagram, Snapchat and the web
It’s not surprising if you’re still confused about how to share your AR effects. After all, there is a myriad of platforms currently supporting AR, and each of them is different. In this article we give you a quick overview of the different ways you can share your AR effect across all major platforms: Facebook,...
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Instagram AR effects are here. Here’s why brands should care.
It’s finally here! Facebook just announced the launch of Spark AR’s public beta on Instagram, giving the entire world the ability to publish their own AR effects on the social media platform. Until yesterday, the ability to publish AR effects on Instagram was limited to independent AR creators, but this update means that brands will...