Category - Platforms

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8 virtual try on clothing examples to inspire fashion brands

While sectors like furniture, beauty, and eyewear have been offering AR experiences for quite some time, the fashion industry has lagged behind. Mapping clothes to the human body with AR is complicated because you have to ensure that a garment adapts to unique body shapes and moves with the person “wearing” it. Although not yet...

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Augmented reality ring try-ons: jewellers’ key to increasing sales and reducing returns

The Covid-19 pandemic did not stop people from buying jewellery. If anything, it prompted them to spend more on ornamental pieces. In 2020, a typical US household purchased $475 worth of jewellery, almost 10% more than in 2019. And in a recent survey, three-quarters of consumers said they expect to spend the same or more...

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From virtual try-on shoes to immersive ads: 4 AR and 3D experiences for footwear brands

Here’s a disconcerting fact for online footwear retailers: almost 9 in 10 shoppers prefer to buy shoes in brick-and-mortar shops instead of online. Although this finding comes from a study that looked at Canadian customers specifically, it is more than likely that consumers in other parts of the world feel the same. As attested by...

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Augmented reality watch try-ons: how they help brands sell more

Time is not running out for the wristwatch. In 2019, a report from The NPD Group found that compared to 2015, more adults were wearing watches. Fast forward to 2022 and the watch industry is going just as strong.  But just because people are buying watches (and are expected to continue doing so) doesn’t mean...

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How virtual try-on eyeglasses experiences boost sales

Glasses retailers can rejoice: the value of the global eyewear market is on an upward trend. Worth around $147 billion in 2021, the market is expected to reach a whopping $197 billion by 2027. A large proportion of these sales will happen through the internet. In 2020, over 44% of adults who bought glasses used...

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6 augmented reality luxury experiences to delight customers with

2020 was a bad year for the luxury industry. As the pandemic hit, the market for luxury items fell from $330.9 billion to $224.8 billion — a 32% decline.  While these are woeful statistics, they’re not exactly surprising. COVID-19 shuttered most stores, not just luxury ones. And although many shoppers turned to e-commerce to satisfy...