AR creative platform Poplar Studio acquires Svrf, Inc
Poplar Studio (poplar.studio), a leading 3D and AR creative platform, has today announced the acquisition of AR startup Svrf, Inc. The acquisition will further enable Poplar Studio to provide best-in-class AR campaigns to its clients, across beauty (L’Oréal), retail (Speedo), entertainment (NBC Universal) and FMCG (Nestlé), by utilising Svrf’s innovative technologies. Svrf provided a platform...
Poplar Studio raises $2.6m to address growing appetite for augmented reality during lockdown
Poplar Studio has closed a $2.6 million investment, led by Fuel Ventures, to push its ambition to become the world’s leading augmented reality (AR) creative platform. The venture has now raised $3.5 million in total funding as it looks to grow the business and further develop its tech. This seed round, which sees Haatch Ventures,...
Poplar Studio launches new essential guide on AR: How To Revolutionise Your Marketing Strategy With Augmented Reality
Poplar Studio, the augmented reality creative platform that provides AR campaigns on demand, is pleased to announce it has released a new essential guide entitled How To Revolutionise Your Marketing Strategy With Augmented Reality. The guide offers a comprehensive overview of how augmented reality can be used in Marketing and Advertising. It starts with the...
Poplar Studio has been selected for the first RLab Accelerator cohort
RLab Accelerator, the New York City-based accelerator focusing on Extended Reality (XR) and spatial computing, yesterday announced its selection of six startups for its inaugural RLab Accelerator cohort, including Poplar Studio. The accelerator, in collaboration with venture capital firm Super Ventures, reviewed more than 100 applications from startups across 16 countries before arriving at the...
Lego Hidden Side review: the future of AR toys
Lego’s latest toy set collection, Lego Hidden Side, has us AR developers all excited thanks to its introduction of an augmented reality app within the game experience. The Lego set is built around a ‘ghost-hunting’ theme, with eight available sets based on different locations: a school, bus, boat, train, truck, lab, graveyard and shop. The...
Augmented reality in theatre & tourism: insights from Codex’s 5G and XR showcase
Insights from the Codex 5G and XR Showcase in London by two different industry professionals. They discuss how they want to bring augmented reality to their industries and change the standard way that their industries work.