AR creative platform Poplar acquires Svrf, Inc

Poplar (poplar.studio), a leading 3D and AR creative platform, has today announced the acquisition of AR startup Svrf, Inc. The acquisition will further enable Poplar to provide best-in-class AR campaigns to its clients, across beauty (L’Oréal), retail (Speedo), entertainment (NBC Universal) and FMCG (Nestlé), by utilising Svrf’s innovative technologies.  Svrf provided a platform for users

Read More »

Poplar raises $2.6m to address growing appetite for augmented reality during lockdown

Poplar has closed a $2.6 million investment, led by Fuel Ventures, to push its ambition to become the world’s leading augmented reality (AR) creative platform. The venture has now raised $3.5 million in total funding as it looks to grow the business and further develop its tech. This seed round, which sees Haatch Ventures, Ascension

Read More »

Poplar Launches New Essential Guide On AR: How To Revolutionise Your Marketing Strategy With Augmented Reality

Poplar, the augmented reality creative platform that provides AR campaigns on demand, is pleased to announce it has released a new essential guide entitled How To Revolutionise Your Marketing Strategy With Augmented Reality. The guide offers a comprehensive overview of how augmented reality can be used in Marketing and Advertising. It starts with the basics,

Read More »

Poplar Has Been Selected For The First RLab Accelerator Cohort

RLab Accelerator, the New York City-based accelerator focusing on Extended Reality (XR) and spatial computing, yesterday announced its selection of six startups for its inaugural RLab Accelerator cohort, including Poplar. The accelerator, in collaboration with venture capital firm Super Ventures, reviewed more than 100 applications from startups across 16 countries before arriving at the decision.

Read More »

Lego Hidden Side Review: the Future of AR Toys

lego hidden side

Lego’s latest toy set collection, Lego Hidden Side, has us AR developers all excited thanks to its introduction of an augmented reality app within the game experience. The Lego set is built around a ‘ghost-hunting’ theme, with eight available sets based on different locations: a school, bus, boat, train, truck, lab, graveyard and shop. The

Read More »

Augmented Reality in Theatre & Tourism: Insights from Codex’s 5G and XR Showcase

augmented reality in theatre

Insights from the Codex 5G and XR Showcase in London by two different industry professionals. They discuss how they want to bring augmented reality to their industries and change the standard way that their industries work.

Read More »