Category - Industries
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TikTok shopping: everything brands need to know
Social media companies like Instagram and Snapchat have already increased reach and revenue for businesses by socialising the customer experience. Now, TikTok is taking the trend one step further by integrating AR into their viral media content and TikTok shopping initiatives. The company’s short-form visual media format has made it a crowd favourite among Gen...
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3D product modelling: how to use it on your ecommerce website
3D product modelling is transforming online retail. With more customers shopping online than ever before, brands are increasingly turning to new innovative technologies in order to stand out in a crowded marketplace. A leader when it comes to visual marketing techniques, 3D product modelling can inspire customers to act. Often, 3D technologies go hand in...
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How augmented reality can boost Instagram ecommerce
Since Facebook’s purchase of Instagram in 2012 the app has come a long way, from being primarily a place for users to share photos, to now becoming an essential platform for retailers thanks to the Instagram ecommerce offerings. A decade after the purchase, influencer culture’s rising importance has led brands to consider more informal ways...
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Augmented reality NFTs: benefits and how to create them
Move over, bitcoin, there’s a new crypto trend on the rise: NFTs. A novel kind of collectable, this particular cryptocurrency is all that anyone seems to be talking about right now. The digital artist Beeple sold his work, “Everydays — The First 5000 Days,” as an NFT for a record $69 million at Christie’s in...
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3D and augmented reality in automotive: 3 applications
Augmented reality automotive is not the next big thing; it’s the now big thing. From giving consumers the option to virtually test-drive vehicles to allowing them to change a car’s features in order to find the best fit, brands like Ford, BMW, MG Motor, Porsche, Jaguar Land Rover, and many others are using AR to...
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Making augmented reality shopping a reality for your ecommerce website
Incorporating augmented reality shopping into your ecommerce site is a great way to improve top-line revenue and customer satisfaction. According to Deloitte, 71% of shoppers would shop more often if they could use AR experiences while doing so, and 61% would choose stores with AR over those without it. With customer demand for AR growing...