Category - Industries
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Five ways Apple Vision Pro will enhance your sales
In the ever-evolving landscape of e-commerce, providing immersive and interactive experiences for customers has become paramount. With the advent of technologies like augmented reality (AR) and virtual reality (VR), businesses are constantly seeking innovative ways to engage their audience and drive sales. Apple Vision Pro, the latest offering from tech giant Apple, promises to revolutionise...
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Why mixed reality headsets are the future of shopping
One of our predictions for this year (read our 7 tech trends for 2023 forecast blog) is that mixed reality (MR) headsets might finally become a reality. The leader in MR headsets, for the time being at least, is more than likely going to be Apple. In mid-2022, Apple registered several “Reality” trademarks. Later that...
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AR in 2023: 7 tech trends that will shape the industry
What will 2023 bring in terms of technological developments? Will augmented reality (AR) and virtual reality (VR) go mainstream? Are we finally going to see the arrival of smart glasses that don’t end up making their wearers look like jerks? What other tech trends are on the horizon? These are just some of the questions...
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3 ways you can use 3D and AR for customer service
3D and augmented reality (AR) are often talked about in the context of sales. This is not surprising—technologies like these have been proven to drive conversions and reduce returns by enabling customers to visualise products before purchase. However, it’s not just sales and marketing teams that can benefit from 3D and AR. Many brands are...
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A retailer’s guide to virtual fitting rooms online and in-store
Whether they are shopping online or in-store, customers want to know that the item they’re looking to purchase will fit them. At a physical shop, this is easy: customers can use a fitting room. The only problem? Research shows that shoppers don’t actually like trying on clothes in-store. Just 7% of customers enjoy the fitting...
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The Metaverse: the new marketing gold rush
There is a new gold rush here and it’s called the Metaverse. Tech giants and brands are all picking up their picks and shovels to be the first to find Metaverse gold. Meta and Apple are in “deep, philosophical competition” to develop the metaverse. Microsoft is busy building an “industrial metaverse.” And companies from IKEA...