Category - Fashion
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Shopify augmented reality: how to get started
Shopify is no stranger to augmented reality (AR). The subscription-based ecommerce platform first launched Shopify augmented reality and 3D features in 2018, back when these technologies were almost exclusively the territory of large organisations with massive budgets. By extending these features to all merchants, Shopify made it easier for SMBs to compete in a saturated...
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From virtual try-on shoes to immersive ads: 4 AR and 3D experiences for footwear brands
Here’s a disconcerting fact for online footwear retailers: almost 9 in 10 shoppers prefer to buy shoes in brick-and-mortar shops instead of online. Although this finding comes from a study that looked at Canadian customers specifically, it is more than likely that consumers in other parts of the world feel the same. As attested by...
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Livestream shopping and augmented reality: benefits for brands
Livestream shopping is the latest social commerce trend that every retailer needs to keep an eye on. In China, where the phenomenon first emerged, it is already a major sales channel, accounting for more than 10% of total retail ecommerce sales and generating $300 billion of revenue for retailers in 2021. Still a fairly new...
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Digital fashion: 4 ways brands are creating augmented reality clothing
With fashion brands constantly looking for new ways to outdo one another, the fashion industry has always been highly competitive. However, whereas in the past clothing companies tried to stand out via engaging marketing campaigns, unique designs, or fancy shop windows, nowadays, many of them are stunning their customers with the help of augmented reality...
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6 augmented reality luxury experiences to delight customers with
2020 was a bad year for the luxury industry. As the pandemic hit, the market for luxury items fell from $330.9 billion to $224.8 billion — a 32% decline. While these are woeful statistics, they’re not exactly surprising. COVID-19 shuttered most stores, not just luxury ones. And although many shoppers turned to e-commerce to satisfy...
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Social commerce examples: 3 ways AR is the future of sales
The rise in daily social media usage shows no sign of slowing down. In 2012, online users spent an average of 90 minutes on social media. Fast forward to 2020, and on average, we now dedicate 145 minutes to social media apps each day. Depending on who you ask, that may or may not sound...