Category - Fashion
Blog -
A retailer’s guide to virtual fitting rooms online and in-store
Whether they are shopping online or in-store, customers want to know that the item they’re looking to purchase will fit them. At a physical shop, this is easy: customers can use a fitting room. The only problem? Research shows that shoppers don’t actually like trying on clothes in-store. Just 7% of customers enjoy the fitting...
Blog -
The Metaverse: the new marketing gold rush
There is a new gold rush here and it’s called the Metaverse. Tech giants and brands are all picking up their picks and shovels to be the first to find Metaverse gold. Meta and Apple are in “deep, philosophical competition” to develop the metaverse. Microsoft is busy building an “industrial metaverse.” And companies from IKEA...
Blog -
Shopify augmented reality: how to get started
Shopify is no stranger to augmented reality (AR). The subscription-based ecommerce platform first launched Shopify augmented reality and 3D features in 2018, back when these technologies were almost exclusively the territory of large organisations with massive budgets. By extending these features to all merchants, Shopify made it easier for SMBs to compete in a saturated...
Blog -
From virtual try-on shoes to immersive ads: 4 AR and 3D experiences for footwear brands
Here’s a disconcerting fact for online footwear retailers: almost 9 in 10 shoppers prefer to buy shoes in brick-and-mortar shops instead of online. Although this finding comes from a study that looked at Canadian customers specifically, it is more than likely that consumers in other parts of the world feel the same. As attested by...
Blog -
Livestream shopping and augmented reality: benefits for brands
Livestream shopping is the latest social commerce trend that every retailer needs to keep an eye on. In China, where the phenomenon first emerged, it is already a major sales channel, accounting for more than 10% of total retail ecommerce sales and generating $300 billion of revenue for retailers in 2021. Still a fairly new...
Blog -
Digital fashion: 4 ways brands are creating augmented reality clothing
With fashion brands constantly looking for new ways to outdo one another, the fashion industry has always been highly competitive. However, whereas in the past clothing companies tried to stand out via engaging marketing campaigns, unique designs, or fancy shop windows, nowadays, many of them are stunning their customers with the help of augmented reality...