Category - Fashion
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6 augmented reality luxury experiences to delight customers with
2020 was a bad year for the luxury industry. As the pandemic hit, the market for luxury items fell from $330.9 billion to $224.8 billion — a 32% decline. While these are woeful statistics, they’re not exactly surprising. COVID-19 shuttered most stores, not just luxury ones. And although many shoppers turned to e-commerce to satisfy...
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Social commerce examples: 3 ways AR is the future of sales
The rise in daily social media usage shows no sign of slowing down. In 2012, online users spent an average of 90 minutes on social media. Fast forward to 2020, and on average, we now dedicate 145 minutes to social media apps each day. Depending on who you ask, that may or may not sound...
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Augmented reality fashion: 4 ways it’s influencing people’s wardrobes
According to recent statistics, customers are buying more clothes online than ever. However, for retailers, increased sales don’t always translate into sustainable top-line growth. One reason for that is that online clothes shopping has a big problem: returns. Research shows that e-commerce apparel returns can range anywhere between 50% to 80% compared to in-store return...
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Brands in the metaverse: everything you need to know
Coined in 1992 by the science fiction writer Neal Stephenson in his novel “Snow Crash,” the term “metaverse” has gained momentum since the COVID-19 pandemic triggered a digital turning point. Proving that the metaverse is more than just a buzzword, tech titans like Microsoft CEO Satya Nadella, who wants to build an “enterprise metaverse” for...
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Visual search ecommerce: how brands can stand out to customers shopping with their camera
Chances are, when you want to learn something, go somewhere, or buy something, you turn to Google. While Google does not reveal the exact search volume it sees every day, it’s estimated that the world’s most popular search engine processes about 63,000 search queries a second, which is around 5.6 billion searches a day. However,...
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How augmented reality events can transform customer engagement
Augmented reality events experiences offer brands a way to engage customers in a novel fashion while also mitigating some of the lasting effects of the pandemic. Although the significant threat of COVID-19 might have passed in many countries, its impact on public behaviour is unlikely to dissipate immediately. As much as people are looking forward...