Category - Case studies

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Google Swirl ads: 8 campaigns from top brands

With people increasingly shopping online and many individuals still wary of entering physical stores due to the pandemic, brands need to answer one key question: how can they bring their products to life digitally? Enter Google Swirl ads. Introduced in beta in 2019, Google Swirl, an interactive ad format featuring 3D product models, was made available...

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Augmented reality analytics: measuring the success of your AR campaign

Since country-wide lockdowns shuttered retail stores and paused real-world events worldwide, companies have turned to augmented reality and 3D advertising to create much-needed buzz around their brands. However, even though AR campaigns have been proven to be more profitable when compared with traditional methods of advertising, some brands are still not willing to take the...

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3D and augmented reality in automotive: 3 applications

Augmented reality automotive is not the next big thing; it’s the now big thing. From giving consumers the option to virtually test-drive vehicles to allowing them to change a car’s features in order to find the best fit, brands like Ford, BMW, MG Motor, Porsche, Jaguar Land Rover, and many others are using AR to...

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MG Motor launch 3D immersive advertising campaign with Poplar Studio

MG Motor, the British automotive brand, recently launched a 3D immersive display advertising campaign using Google Swirl to promote the release of their first car in the Compact SUV segment, the MG Hector. This campaign was developed in collaboration with Poplar Studio, the creative platform that provides 3D and AR campaigns on demand. To drive...

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AR entertainment: 4 great uses of AR in the industry

AR is fast disrupting industries across the board, from retail to healthcare, bringing new and exciting opportunities for brand engagement and word of mouth sharing. The entertainment industry – including film, theatre and museums – are particularly well suited to the benefits of AR, whether the goal is to improve brand recognition or sell more...

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Speedo embraces AR with Poplar Studio-powered virtual try-on features

Speedo, the swimwear and swimming accessories brand and subsidiary of the British Pentland Group, recently announced the launch of a virtual try-on feature in three of their UK stores and on their website, which allows customers to visualise swimming goggles on their face before purchase. This augmented reality (AR) experience was developed in collaboration with...