Category - Brand
Blog -
Augmented reality for business: how to get started
With over 3.5 billion people estimated to be regular AR users by the end of 2022, augmented reality for business is on track to become an essential part of every brand’s marketing toolkit. For companies that want to stand out as dynamic, forward-thinking, and customer-focused, AR adoption can help engage customers and improve their perception...
Blog -
Four steps to create AR for marketing campaigns
Augmented reality (AR) marketing is a proven method for boosting consumer interest and engagement. It is also a way of positioning your brand as forward-thinking. According to research by Marketing Dive, AR “is the most likely technology to make consumers think a brand is innovative.” However, if you’re unfamiliar with AR technology, it can be...
Blog -
5 augmented reality food and drinks effects you can build
As Covid-19 restrictions begin to ease up and restaurants and bars to reopen, the food and drinks industry is dealing with lower-than-usual customer numbers and higher competition. While schemes such as Eat Out To Help Out encouraged people to support their local businesses, restaurants and bars are still facing huge disruption. One of the ways...
Blog -
AR experiences: 5 examples brands can create
As AR technology progresses at a rapid rate, the variety of augmented reality experiences is ever increasing. From face filters to world effects, the marketing potential of AR is vast. AR experiences create a unique opportunity to connect with the consumer, enabling visualisation, personalisation and story-telling. The range of AR formats currently available allow tailor-made...
Blog -
3 conversion metrics showing the impact of augmented reality [infographic]
Augmented reality in 2020 is more than just a trend. It has yielded real results for brands, and kept consumers coming back for more. AR is a powerful tool that consumers no longer just desire, but expect. Brands who have implemented AR in retail, education and healthcare are now reaping performance benefits and seeing increases...
Blog -
How makeup virtual try on will save the beauty industry
The year is 2020 and, as the extended quarantine due to COVID-19 confines consumers to their homes and beauty shops deemed non-essential close their doors, beauty brands are seeing their sales slump. Despite this, the demand for beauty products isn’t going anywhere; Google Trends reveals that Google searches for terms such as “makeup online store”...