Category - Brand

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How augmented reality jewellery try ons supercharge sales for retailers

Augmented reality (AR), a technology based on enhancing the real-world environment with computer-generated elements, is quickly gaining traction across many industries, including retail. From makeup to furniture to eyeglasses, many brands are already empowering their customers with the ability to experience products through AR and 3D modelling before they make a purchase. The reason why...

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Augmented reality restaurant experiences: 5 examples

In the UK and in many other countries, restaurants are beginning to reopen, but many still feel a little wary of dining indoors. It’s important, now more than ever, that food service businesses send the message that they are taking customer safety seriously. One way they can do this, while at the same time standing...

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Visual search ecommerce: how brands can stand out to customers shopping with their camera

Chances are, when you want to learn something, go somewhere, or buy something, you turn to Google. While Google does not reveal the exact search volume it sees every day, it’s estimated that the world’s most popular search engine processes about 63,000 search queries a second, which is around 5.6 billion searches a day.  However,...

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How augmented reality travel is changing the tourism industry

With its ability to enhance the real world with overlaid digital components, augmented reality (AR) is fast becoming the tourism industry’s favourite tool. While AR was invaluable in helping companies that rely on tourism keep their customers engaged during worldwide lockdowns, the innovative technology was already gaining traction even before the COVID-19 pandemic struck. Augmented...

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How YouTube AR and shopping tools can grow engagement for brands

More than two billion. That’s how many people visit YouTube each month. And the number is growing. Already the most popular platform on the internet, YouTube increased its share of users by 8% between 2019 and 2021. Compare that to Facebook, whose user base of 69% has remained unchanged for the last three years.  Unsurprisingly,...

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AR smart glasses use cases for consumers: everything you need to know

Back in 2012, the world was buzzing with interest in Google Glass. The next frontier in wearable technology at the time, Google Glass promised consumers the ability to augment their vision with a head-up display rivalling those seen in first-person action games. But Google Glass failed before it could even get to the consumer market....