Category - Brand
Blog -
What can AR effects do for my brand?
AR effects are all the rage right now, grabbing headlines worldwide and invading our social media feeds. From education to online shopping, we are seeing a lot of innovations in the AR space and all the major tech players investing massively into AR, including Apple, Facebook and Google. In fact, Google has just released Augmented...
Blog -
How to share your AR effects on Facebook, Instagram, Snapchat and the web
It’s not surprising if you’re still confused about how to share your AR effects. After all, there is a myriad of platforms currently supporting AR, and each of them is different. In this article we give you a quick overview of the different ways you can share your AR effect across all major platforms: Facebook,...
Blog -
Why WebAR will change the face of AR forever
There is no question that AR is an incredibly powerful and innovative tool, but its adoption can sometimes feel a little slow, particularly when it comes to brands. Perhaps one of the main reasons is that AR can still pose certain barriers to adoption, as it often requires users to have a particular app installed,...
Blog -
Instagram AR effects are here. Here’s why brands should care.
It’s finally here! Facebook just announced the launch of Spark AR’s public beta on Instagram, giving the entire world the ability to publish their own AR effects on the social media platform. Until yesterday, the ability to publish AR effects on Instagram was limited to independent AR creators, but this update means that brands will...
Blog -
What augmented reality platform should you use? [infographic]
Every augmented reality platform comes with its own set of features and benefits. In this infographic we go over what kinds of campaigns each augmented reality platform is best suited for.
Blog -
Augmented reality retail: how it’s transforming the industry
Augmented reality is improving the way the retail industry works dramatically. From virtual try-ons and fitting rooms to in-store AR experiences, retailers are rapidly adopting AR. They want to provide their customers with a more enjoyable shopping experience leading to an increase in sales.