Category - Brand
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How to run a successful Instagram AR filter campaign: 3 ideas
The popularity of augmented reality (AR) on social media is growing. In 2020, more than 40 million people in the US alone interacted with AR filters on social media platforms at least once a month. For brands looking to market their products on Instagram, an AR filter campaign can be an easy way to both...
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Social commerce examples: 3 ways AR is the future of sales
The rise in daily social media usage shows no sign of slowing down. In 2012, online users spent an average of 90 minutes on social media. Fast forward to 2020, and on average, we now dedicate 145 minutes to social media apps each day. Depending on who you ask, that may or may not sound...
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Augmented reality cosmetics: 6 experiences to inspire you
As demonstrated by brands such as Sephora, Nordstrom, and Macy’s, augmented reality is quickly gaining traction in the beauty industry. While many beauty companies adopted AR during the pandemic for hygiene and safety reasons, many others are likely to continue experimenting with the technology even when things return to normal. However, it’s not just makeup...
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Augmented reality fashion: 4 ways it’s influencing people’s wardrobes
According to recent statistics, customers are buying more clothes online than ever. However, for retailers, increased sales don’t always translate into sustainable top-line growth. One reason for that is that online clothes shopping has a big problem: returns. Research shows that e-commerce apparel returns can range anywhere between 50% to 80% compared to in-store return...
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Augmented reality art gallery, museum & retailer experiences: 6 cases
According to an international survey on consumer tourism choices in a post-pandemic world, people can’t wait to get back to museums and galleries. However, to cater to individuals who may not feel confident venturing out to an art gallery just yet, as well as those who have embraced new technologies such as virtual reality (VR)...
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Brands in the metaverse: everything you need to know
Coined in 1992 by the science fiction writer Neal Stephenson in his novel “Snow Crash,” the term “metaverse” has gained momentum since the COVID-19 pandemic triggered a digital turning point. Proving that the metaverse is more than just a buzzword, tech titans like Microsoft CEO Satya Nadella, who wants to build an “enterprise metaverse” for...